• About Us
• Campus Life
• Rankings and Accreditation
• Support Smurfit
• News
  • Faculty Views
  • News archive
  • MBA Diary
• Events Calendar
• Multimedia Centre
• Photo Gallery

UCD Smurfit School Students Commended in Global Awards

Date: 27 Nov 2007

Pictured from left to right: Lynne Boucher, Mairead McNally, Kevin Hanley, Anne-Marie Rhatigan, Lorna Kavanagh, Vicky Fennell

A team of students from the MSc in Marketing Practice, UCD Michael Smurfit Graduate Business School, were today awarded second place in a global competition for marketing students, the prestigious Marketing Agencies Association Worldwide (MAA) inaugural Tertiary Marketing Challenge. The Challenge was open to Universities and Business Schools across the globe.

The students developed a marketing plan to launch a fictitious bottled vitamin water product. Their plan provided strategy recommendations, developed a creative idea and execution for the product and identified a brand positioning and a brand name; “Vitacrush”. The team also devised a comprehensive communications and promotional campaign to achieve awareness and acceptance amongst the youth target market.

Commenting on the success of the UCD Smurfit School team, Dr Damien Mc Loughlin, Director of the Academic Centre - Centre For Marketing Studies UCD Smurfit School said: “The success of our team in this elite marketing challenge confirms UCD Smurfit School’s leadership in producing marketing talent which is quite simply world class.”

Speaking at the presentation of the award today, Kieran Killeen, First Vice President of the MAA Worldwide commented: “This is a tremendous accolade for the UCD Smurfit School Marketing Development Programme. The standard of entries were of the highest standard and it is testament to the creative excellence of the team to have received recognition in this global programme”.

The Marketing Agencies Association Worldwide (MAA) is dedicated to CEOs, Presidents, Managing Directors and Principals of marketing services companies. Each year, the MAA recognises the very best work in Promotion Marketing from Asia, Australia, Canada, Europe, USA and South America, in the MAA GLOBES Recognition Programme. This year the MAA extended recognition to Marketing Students in Universities and Business Schools around the World in the first annual MAA Global Tertiary Marketing Challenge.

The MSc in Marketing Practice, commercially known as the Marketing Development Programme, is a one-year, full time Masters programme based around the concept of action learning. It blends theoretical knowledge with real commercial experience in a variety of marketing situations. Students assume the role of Marketing Advisors, working on commercial projects for external corporate clients such as Unilever, Vodafone, Nivea, Glanbia and The Irish Rugby Football Union.

back to News archive