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MBA Leadership Speaker Series

Date: 24 Jan 2008

George Day

The MBA Leadership Speaker Series continues on Wednesday March 5th in the Laurence Crowley Board Room, UCD Michael Smurfit Graduate Business School, at 6.30pm.

The event is organised by the full-time MBA students and the next speaker is Professor George Day. Professor Day will speak on the subject of "Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company"

According to Professor Day, "the periphery is the fuzzy zone at the edge of an organization's vision where early signals of threats and opportunities can first be sensed. We find that fewer than 20 percent of all firms have sufficient ability to sense, interpret and act on these signals, to stay competitive."

This talk will describe how firms led by vigilant leaders win by asking the right questions, scanning widely, interpreting what the signals mean and acting wisely before the competitors do.

The event is open to all students and staff at UCD Smurfit School, and numbers are limited to 80. If you are interested in attending, please RSVP Mary O’Dwyer on

mary.odwyer@ucd.ie.

Bio:

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. Prior to joining the Wharton School, he was Executive Director of the Marketing Science Institute, an industry-supported research consortium.

He has been a consultant to numerous corporations such as AT&T, Eastman Kodak, General Electric, IBM, Metropolitan Life, Marriott, Molson Companies, Unilever, E.I. DuPont de Nemours, W.L.Gore and Associates, Boeing, LG Corp., Best Buy and Medtronic. He is Chairman elect of the American Marketing Association and a Director of TL Contact Inc. and the Biosciences Research and Education Foundation. His primary areas of activity are marketing, the management of emerging technologies, organic growth and innovation, and competitive strategies in global markets.

Dr. Day presently serves on five editorial boards and has authored fifteen books in the areas of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) published in 2006, Wharton on Managing Emerging Technologies (with Paul Schoemaker) published in 2000, and The Market Driven Organization, published in 1999.