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Bord Bia Marketing Fellowship

Date: 16 Oct 2009

Thursday, 15th October.  The Minister for Agriculture, Fisheries and Food, Brendan Smith TD today met the twenty five graduates selected and recruited for the Bord Bia Marketing Fellowship Programme. The programme aims to increase Ireland’s food exports, valued at €8.2 billion in 2008 and broaden the industry’s export reach. The Fellows will undertake in excess of 160 commercial assignments, across 12 overseas markets including the UK, Continental Europe, Russia, Asia and the United States, on behalf of 113 Irish food and drink companies. All food industry sectors, from prepared foods to meat, dairy, beverages, seafood and horticulture will be covered by the Programme, which is being run in association with the Executive Education Centre at UCD Michael Smurfit Graduate Business School. Pictured (in the centre) with the graduates were l-r Aidan Cotter, Chief Executive, Bord Bia; Minister Brendan Smith and Professor Tom Begley, Dean, UCD Michael Smurfit Graduate Business School.