UCD Michael Smurfit Graduate Business School: Dr. Sean de Burca

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Dr Seán De Burca BComm, MBS, PhD. DipStat.

Contact Details

Title	Senior Lecturer
Address	School of Business U C D Michael Smurfit Graduate School of Business Carysfort Avenue Blackrock Co. Dublin
Telephone:	+ 353 1 7168835
Email:	ei.dcu@acrubed.naes

Biography:

Seán de Búrca worked on a number of engineering projects in Ireland, the UK and Australia, following his engineering studies. He returned to University College Dublin to complete a Bachelor of Commerce Degree and Master of Business Studies Degree in Marketing and received his PhD from the National University of Ireland, Galway. He held the position of Associate Dean of International Affairs for UCD School of Business in 2004-2005 and was Director of the Executive MBA programme from 1997-2001. He currently lectures in International Marketing, International Business to Business Marketing in UCD Michael Smurfit Graduate School of Business. He was the extern examiner for the University of Ulster and is currently extern examiner for the University if Technology Sydney and the Masstricht School of Management. He has lectured on a number of MBA programmes in France, Italy, Spain, Portugal, Holland, Slovenia, Hungary, Romania, Cyprus, Malta, Egypt, Rwanda, Peru, Australia, Vietnam, Singapore Hong Kong and China. His main research interest is focussed on the management of business relationships in international business markets and he has published widely in this area in books, management journals and international conferences. He was a council member of The Irish Academy of Management, the Education Committee of The Irish Institute of Purchasing and Materials Management and is a member of the Marketing Institute.

Research Interests

My research agenda is focussed on international marketing strategy and the management of business-to-business relationships across the supply chain and relates to both academic research and contract research. The following themes feature in my research and publications:

¿ International marketing strategy practice and performance.
¿ The management of B2B relationships in international markets.
¿ Relationships dynamics in business to business markets.
¿ Contingency effects of B2B relationships on business practices and performance.
¿ Comparative study of B2B supply chain practices.
¿ Managing collaborative innovation in B2B supply chains in international markets.
¿ The impact of technology in B2B supply chains.

Books

de Búrca, S., Fletcher, R. and Brown, L.; (2004) International Marketing: A SME Perspective. UK: Pearson. [Details]

de Búrca, S. & Reynolds, E.; (1995) Marketing: Theory and Practice. : Institute of Bankers. [Details]

de Búrca, S. and Glynn, W. J.; (1993) Marketing Financial Services. : Institute of Bankers. [Details]

Book Chapters

Marshall, D.J., Lamming, R.C., Fynes, B. and S. de Búrca; (2005) 'Deconstructing the Outsourcing Process' In: Ancarani, A. and Raffa, M (eds). Sourcing Decision Management. Naples: Edizione: Scientifiche Italiane. [Details]

Fynes, B. and de Búrca, S. ; (2004) 'Supply Chain Relationship Quality and the Competitive Environment ' A Contingency Perspective' In: de Koster, R. and Delfmann, W (eds). Supply Chain Management ¿ European Perspectives. Denmark: Copenhagen Business School Press. [Details]

Fynes, B. & de Búrca, S.; (2000) 'Quality Management, Management and Training: Contingency Approach' In: Köper, J. & Zaremba, H. J (eds). Quality Management and Qualification Needs: Towards Quality Capability of Companies and Employees in Europe. [Details]

de Búrca, S. and Mc Loughlin, D; (1998) 'The Grounded Theory Alternative in Network Research' In: Turnbull, P.W. & Naude, P (eds). Network Dynamics in International Marketing. [Details]

de Búrca, S.; (1997) 'Core-Periphery Relationships as the Nexus in World Trade Trends' In: Fynes, B. & Ennis, S. (eds). Competing From Peripheral Regions, Irish Studies in Management Series. [Details]

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Peer Reviewed Journals

Fynes, B., de Búrca, S. and Mangan J.; (2008) 'The Effect of Relationship Characteristics on Relationship Quality and Performance'. International Journal of Production Economics, . [Details]

de Búrca, S., Fynes, B., and Brannick, T. ; (2006) 'The Moderating Effects of Information Technology on Services Practice and Performance'. Int. Jl of Operations & Production Management, 26 (11):1240-1254. [Details]

Fynes, B. & de Búrca, S.; (2005) 'The Effects of Design Quality on Quality Performance'. International Journal of Production Economics, 96 (3/4):1-14. [Details]

Fynes, B; Voss, C; de Burca, S; ; (2005) 'The impact of supply chain relationship quality on quality performance'. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 96 (3):339-354. [Details]

de Búrca, S., Fynes, B., and Roche, E.; (2005) 'Evaluating Relationship Quality in a Business to Business Context'. Irish Journal of Management, 25 (2):61-75. [Details]

Marshall, D., Lamming, R., Fynes, B. and de Búrca, S.; (2005) 'The Development of an Outsourcing Process Model'. International Journal of Logistics: Research and Applications, 8 (4):347-359. [Details]
Fynes, B., Voss, C. and de Búrca, S.; (2005) 'The Impact of Supply Chain Relationship Dynamics on Manufacturing Performance'. Int. Jl of Operations & Production Management, 25 (1):6-19. [Details]
Fynes, B; De Burca, S; ; (2005) 'The effects of design quality on quality performance'. International Journal of Production Economics, 96 (1):1-14. [Details]
Fynes, B., de Búrca, S. and Voss, C.; (2005) 'Supply Relationship Quality, the Competitive Environment and Performance'. THE INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 43 (16):3303-3320. [Details]
De Búrca, S., Fynes, B. and Marshall, D.; (2005) 'Strategic Technology Adoption: Extending ERP across the Supply Chain'. JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 18 (4):427-440. [Details]
de Búrca, S., Fynes, B. & Roche, E.; (2004) 'Managing the Marketing-Design- Manufacturing Interface: An Empirical investigation of the underlying Problems and Solutions'. Irish Journal of Management, 25 (1):56-67. [Details]
Fynes, B., de Búrca, S. and Marshall, D.; (2004) 'Environmental Uncertainty, Supply Chain Relationship Quality and Performance'. Journal of Purchasing & Supply Management, 10 (4):179-190. [Details]
Fynes, B., Voss. C. & de Búrca, S.; (2004) 'The Impact of Supply Chain Relationship Quality on Quality Performance'. International Journal of Production Economics, www.sciencedirect.com . [Details]
Glynn. W.J., de Búrca., S., Brannick, T., Fynes, B. & Ennis, S.; (2003) 'Listening Practices and Performance in Service Management: The Significance of Information Technology'. International Journal of Service Industry Management, 14 (3):310-330. [Details]
Fynes, B., Búrca, S. & Ennis, S.; (2002) 'A Contingency Model of Quality Management and Business to Business Relationships'. Journal of Chain and Network Science, 1 (2):111-122. [Details]
de Búrca, S., Fynes, B., Roche, E. & Ennis, S.; (2002) 'Service Management Practice- Performance Model: A Focus on Training and Listening Practices'. Journal of European Industrial Training, 26 (8):394-404. [Details]
de Búrca, S.; (2001) 'Relationship Practices in Business Markets: Perceptions of Stability'. Journal of Selling & Major Account Management, 3 (2):13-29. [Details]
de Búrca, S., Brannick, T. & Fynes, B.; (2001) 'Intimate Relations Fact or Fiction: An Analysis of Business-to-Business Relationships in Irish Companies'. Irish Journal of Management, 22 (1). [Details]
Fynes, B., de Búrca, S., Brannick, T. & Glynn, W.,; (2000) 'Quality Practices, Quality Performance and Business Performance: A Test of the 'Trade-Off' and 'Multiple Capability' Theories and 'Multiple Capability' Theories'. Journal of Irish Business and Administrative Research, 21 (1):29-50. [Details]
Fynes. B., de Búrca, S, Brannick, T. & Glynn, W.J.; (2000) 'Quality Practices, Quality Performance and Business Performance: A Test of the 'Trade-Off' and 'Multiple Capability' Theories and 'Multiple Capability' Theories'. Irish Journal of Management, 21 (1):29-50. [Details]
de Búrca, S.; (1999) 'Perceptions of the Underlying Dynamics in Business to Business Relationships'. Journal of Selling & Major Account Management, 2 (1):25-38. [Details]
de Búrca, S., Hide, M., Fynes, B. and Ennis, S.; (1998) 'L' Atmosfera del Rapporto Cliente- Fornitore: Il Punto di Vistadel Cliente'. :71-75. [Details]
de Búrca, S., Hide, M., Fynes, B. & Ennis, S.; (1998) 'Partnership Strategiche Nel Settore Farmaceutico'. :52-57. [Details]
de Búrca, S., Brannick, T., Fynes, B., Glynn, W.J. O'Connell, L; (1997) 'Doing Management and Business Research in Ireland: The Way of the Past and The Way Ahead '. Irish Business & Administrative Research, 18 (1):92-115. [Details]
de Búrca, S.; (1996) 'A Network Approach to B2B Exchange Relationships: Key Meta-Theoretical Assumptions'. Irish Marketing Review, 8 :117-125. [Details]
de Búrca, S., Brannick, T. & Meenaghan, T.; (1996) 'A Relationship Marketing Approach to Spectators as Consumers'. Irish Business & Administrative Research, 16 (1):86-100. [Details]
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Honours and Awards

Year: 0.
Title: Recipient of a number of academic awards and distinctions for research, journal articles and case writing

Year: 0.
Title: Emerald Literati outstanding Paper Award

Year: 0.
Title: IBM Shared University Research (SUR) Award (Technology Funding).

Year: 0.
Title: Best Paper Award by American Marketing Association Service SIG

Year: 0.
Title: Business Research Programme Research Award (research funding).

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Associations

Association: International Marketing and Purchasing Group (IMP), Function/Role:

Association: European Marketing Association Council (EMAC), Function/Role:

Association: International IMS Forum - SIG on Strategic Alliances and Networks, Function/Role:

Association: National American Federation of Study Abroad (NAFSA), Function/Role:

Association: Council Member of The Irish Academy of Management, Function/Role:

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Conference Contributions

de Búrca, S., Fynes, B.& Brannick, T.; The Moderating effects of Information Technology on Service Practices and Performance. [National Refereed Conference Paper], Irish Academy of Management Conference, University College Dublin .

Fynes, B. & de Búrca, S.; Benchmarking Irelands SMEs. Logistics Ireland 2001 Annual Conference, National Institute of Transport and Logistics, Dublin .

de Búrca, S., Brannick, T., Fynes, B., Ennis, S. & Glynn, W. J.; Listening Practices and Performance in Services. [National Refereed Conference Paper], The Irish Academy of Management Conference, University of Ulster, Derry. .

Mc Loughlin, D. & de Búrca, S.; The Major Constraints and Barriers in Developing a Strategic Role for Purchasing: A Survey of Corporate Purchasing in Ireland. [International Refereed Conference], 11th Industrial Marketing and Purchasing (IMP), Conference, Manchester Business School, UK .

de Búrca, S., Fynes, B. & Ennis, S.; From Kaizen to Service Driven Logistics: The Case of Microsoft Ireland. [International Refereed Conference], 10th Annual International Marketing and Purchasing Conference, Groningen, Holland .

de Búrca, S. & Fynes, B.; The Impact of Buyer-Supplier Relationships on QualityPractices and Quality Performance. [International Refereed Conference], Industrial Marketing and Purchasing (IMP), Conference , Norwegian School of Management, Oslo .
Fynes, B. & de Búrca, S.; A contingency perspective of the impact of buyer- supplier relationships on quality practices and quality performance . [International Refereed Conference], The Services Marketing Special Interest Group (SERVSIG) conference of the American Marketing Association , University of New Orleans .
Horan, C., McLoughlin, D.& de Búrca, S.; A Preliminary Assessment of the Impact of IMP Literature on Scholarly Research: A Citation Analysis. [International Refereed Conference], 14th Industrial Marketing and Purchasing Group Conference, Turku, Finland .
de Búrca, S. & Fynes, B.; Managing Business Process Interfaces. 13th International Marketing & Purchasing Conference, Groupe ESC Lyons, France .
Fynes, B. & de Búrca, S.; A Contingency Model of Supply Chain Relationship Quality, the Competitive Environment and Performance. [International Refereed Conference], 11th EurOMA Conference, INSEAD, Fontainbleu .
de Búrca, S.; Services Management in the Business-to-Business Sector: From Networks to Relationship Marketing. [International Refereed Conference], 1st International Conference on Understanding Services Management, University College Dublin .
de Búrca, S. & Per Ake Rydberg; Overview of Trends in World Trade and their Implications for Peripheral Regions. [National Refereed Conference Paper], 1st International Conference on Understanding Services Management, University College Dublin .
Brannick, T., de Búrca, S., Fynes, B., Glynn, W.J. & O'Connell, L.; Doing Management and Business Research in Irish Organisations: Reflections on Experience. [National Refereed Conference Paper], 1st Conference on Management Research in Ireland: The Way Forward, University College Cork .
de Búrca, S.; Managing Business Relationships. Conference on Competing in International Markets: Actor or Spectator, University College Dublin .
de Búrca, S. & Fynes, B.; Creating Distinctive Capabilities through Managing Internal and External Business Process Interfaces. [National Refereed Conference Paper], American Marketing Association Summer Conference, University College Dublin .
Fynes, B., de Búrca, S., Brannick, T. & Glynn, W.J.; Quality Practices, Quality Performance and Business Performance: A Test of the 'Trade-Off' and 'Multiple Capability' Theories. [National Refereed Conference Paper], 3rd Irish Academy of Management Conference, University of Limerick .
de Búrca, S.; Measuring the Underlying Dynamics in Business to Business Relationships. [International Refereed Conference], 15th Industrial Marketing and Purchasing (IMP) Conference,, University College Dublin .
de Búrca, S., Brannick, T. & Meenaghan, T.; Spectators as Consumers - A Relationship Marketing Approach. 4th Congress on Sports Management, Montpellier, France .
; (2003) Irish Academy of Management, International Conference on 'Facing the New Management Education and Research Agenda. [Conference Organising Committee Member], Irish Academy of Management, International Conference on 'Facing the New Management Education and Research Agenda*, Smurfit Business School, University College Dublin , 01-SEP-03.
Fynes, B. and de Búrca, S.; The competitive Environment and Supply Chain Performance. [National Refereed Conference Paper], Proceedings of the 9th Logistics Research Network Conference, UCD Dublin .
Fynes, B. and de Búrca, S.; The Impact of Supply Chain Dynamics and Manufacturing Performance. [International Refereed Conference], 2nd CEMS Logistics Conference, Riezlern .
Fynes, B., de Búrca, S. and Ambrose, E. ; An Empirical Study of Environmental Context, Firm Characteristics and Quality Management in Irish SMEs. [International Refereed Conference], 12th EurOMA Conference, Budapest .
Fynes, B. and de Búrca, S. ; The Effects of Supply Chain Dynamics on Manufacturing Performance. [International Refereed Conference], 10th International Symposium in Logistics, Lisbon .
Fynes, B., Ambrose, E. de Búrca, S. ; (2006) Supply chain relationship dynamics and manufacturing performance; some empirical evidence. [International Refereed Conference], Proceedings of the 15th IPSERA Conference, San Diego , 06-APR-06 - 08-APR-06.
Ambrose, E., Fynes, B., Marshall, D. and de Búrca, S., ; (2006) The Use of E-Commerce Channels in ICT value chains. [International Refereed Conference], Proceedings of the 13th EurOMA Conference, Glasgow , 18-JUN-06 - 21-JUN-06.
Fynes, B. and de Búrca, S. ; (2006) The Effects of Relationship Characteristics on Relationship Quality and Performance. [International Refereed Conference], Academy of Management Conference, Cork , 07-SEP-06.
de Búrca, S., Fynes, B., and Roche, E. ; (2007) Manufacturing Practices and Performance: A Comparative Study of European SMEs. [International Refereed Conference], Beyond Borders: New global Management Development Challenges and Opportunities, Sixteenth Annual World Business Congress of the International Management Development Association (IMDA), Maastricht, The Netherlands , 04-JUL-07.
de Búrca, S., Fynes, B., Roche, E. & Arrigan, P.; Strategic Technology Adoption: Combining ERP and Internet Technology. The Joint International Euroma Poms Conference, Politecnico de Milano and Universita de Padova, Como, Italy .
de Búrca, S. & Fynes, B; Relationships and Technology,. [National Refereed Conference Paper], 17th Industrial Marketing and Purchasing (IMP), Conference, The University of Lugano, Switzerland .
Marshall, D., Lamming, R., Fynes, B. & de Búrca, S.; An Exploration of the Outsourcing Process. A Study of the UK Telecommunications Industry,. [International Refereed Conference], 13th IPSERA Conference, Catania, Sicily, Catania, Sicily .
Fynes, B., de Búrca, S., Marshall, D. & Ennis, S.; A Contingency Model of Supply Chain Relationship Quality and Performance . [International Refereed Conference], 13th IPSERA Conference , Catania, Sicily .
Fynes, B. & de Búrca, S.; The Moderating Effect of the Competitive Environment on Supply Chain Performance,. CEMS Logistics Conference, Riezlern .
Fynes, B., de Búrca, S. & Brannick, T; The Moderating Effects of Information Technology on Services Practice and Performance. [International Refereed Conference], 2nd International Intelligent Manufacturing Systems Forum , Lake Como .
Horan, C. & de Búrca, S.; An Interaction Approach to the Client-Broker Relationship in Irish Financial Services . [International Refereed Conference], 14th Industrial Marketing and Purchasing Group Conference , Turku, Finland .
de Búrca, S.; Perceptions of the Dynamics in Important Business to Business Relationships. [International Refereed Conference], 3rd International Symposium on Selling and Major Account Management, Southampton, UK .
Ryan, P., Fynes, B. & de Búrca, S.; Partnership for all or supplier segmentation? -A study of buyer-supplier relations in the European automobile industry. [International Refereed Conference], 1st World Conference on Production and Operations Management, Seville, Spain .
de Búrca, S., Brannick, T. & Meenaghan, T.; Spectators as Consumers - The Motivating Forces. [International Refereed Conference], 6th Annual World Marketing Congress, Istanbul, Turkey .
de Búrca, S. & Mc Loughlin, D.; Grounded Theory as a methodology in Industrial Network Research. [International Refereed Conference], 11th Industrial Marketing and Purchasing (IMP), Conference, Manchester Business School, UK .
Fynes, B. & de Búrca, S; Made in Ireland. Enterpise Ireland Third Benchmarking Conference, University College Dublin .
de Búrca, S., Brannick,T., Fynes, B. & Glynn, W.J.; (2000) Intimate Relations Fact or Fiction: An Analysis of Business to Business Relationships in Irish Companies. [National Refereed Conference Paper], 4th Irish Academy of Management Annual Conference, Dublin Institute of Technology , 07-SEP-00 - 08-SEP-00.
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Outreach Activities

External Examining Appointments

University of Ulster, BA Business Studies
University of Technology, Sydney - PhD and MBA Programme
Maastricht School of Management - PhD and MBA Programme
Regional IT Institute, Cairo - PhD and MBA Programme
University of Technology, Ho Chi Minh - PhD and MBA Programme
Dublin City University, MSc. Outreach Programme

Other Activities

Management Positions

• Associate Dean of International Relations: UCD School of Business
• Faculty Management Executive
• Academic Director, Diploma in Business Studies (DBS)
• Director Executive Education
• Director, Executive MBA Programme
• Director, MSc. Marketing
• Director, Centre for Quality & Services Management
• Internationalisation Committee

Reviewing
Production and Operations Management Journal
OMEGA - Elsevier - Decision Science Publications
European Journal of Marketing.
Technology Analysis & Strategic Management Journal.
Sage Publications.
Irish Marketing Review.
The Irish Journal of Management.

Editorial Board Appointments
Editor of "The Irish Journal of Management," Special Edition Irish Academy of Management Conference (2003).

Internal Collaborators

External Collaborators

Research Collaboration with National Partners

¿ Enterprise Ireland - Made in Ireland Benchmarking Project.
¿ Department of Enterprise and Employment - Best Practice in the Supply Chain
¿ UCD BRP Research Group -Irish Management Practices in the changing marketplace

Research Collaboration with International Partners

¿ IBM SUR Projects - Developing B2B Supply Chain Benchmarking Study.
¿ International Marketing: A SME Perspective - Pearson Publications.
¿ The Intelligent Manufacturing Systems (IMS) International Forum.
¿ London Business School - Quality and Supply Chain Management research group.
¿ Community of European Management Schools (CEMS) Research Network in SCM.
¿ European Union - LEONARDO Project (Quality and Training Study).
¿ The International Marketing and Purchasing Group (IMP) research group.

Teaching Interests

Undergraduate Teaching

• BComm Programme, Final Commerce, International Marketing.

Postgraduate Teaching

• MBA, International Marketing.
• MBS, International Business to Business Marketing.
• MIM, International Marketing.
• PhD, Analytical Techniques in Qualitative Research.
• PhD, Research Seminars.
• PhD, Supervision
• Executive Education

International Teaching Assignments

BSc. & MSc International Programmes, Singapore, Hong Kong, Sri Lanka and Spain.
MBA Program me, University of Technology, Sydney, NSW, Australia (Sabbatical).
MBA Programme, Maastricht School of Management, The Netherlands.
MBA Programme, University of Ljubljana, Slovenia.
MBA Programme, Sinnea International, Management Institute, Bologna, Italy.
MBA Programme, IROMA, Romanian, Management Institute, Bucharest, Romania.
MBA Program me, Lajos Kossuth University, Debrecen, Hungary.
MBA Programme, Regional IT Institute, Cairo, Egypt.
MBA Programme, University of Technology, Ho Chi Ming, Vietnam.
MBA Programme, Independent University of Bangladesh.
MBA Programme, University of Nanjing, China.
International Marketing, Ecole Superieure de Commerce: Marseille; IPICI - Paris, France.

Recent Postgraduates

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de Búrca, S.; (1997) 'Marketing Information Sources' In: Brannick, T. & Roche, W.J (eds). The Practical Guide to Research Methodology, Irish Studies in Management Series. [Details]
de Búrca, S. & Reynolds, E.; (1996) 'Moffett Engineering - A Case Study' In: The Marketing Institute (eds). Irish Marketing Case Study Series. [Details]
de Búrca, S.; (1995) 'Services Management in the Business-to-Business Sector: From Networks to Relationship Marketing' In: Glynn, W.J. & Barnes, J.G (eds). Understanding Services Marketing: Integrating Marketing, Organisational Behaviour, Operations and Human Resource Management, Irish Studies in Management Series. [Details]
de Búrca, S.; (1995) 'Communications in a Business-to-Business Framework' In: Meenaghan, T. & O' Sullivan, P. (eds). Marketing Communications in Ireland, Irish Studies in Management Series. [Details]
de Búrca, S. & Lambkin, M.; (1995) 'Sales Force Management in Ireland' In: Lambkin, M. & Meenaghan, T (eds). Perspectives on Marketing Management in Ireland, Irish Studies in Management Series. [Details]
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