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Professor Damien McLoughlin PhD BBS MBS
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Biography:
Prof. Damien P. McLoughlin, BBS MBS PhD (Lancaster), is Professor of Marketing, Head of the Marketing subject area and Director of Executive Education at UCD Michael Smurfit Graduate Business School. He has served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University, Asia's leading business school, the Indian School of Business and taught in the executive education division of Harvard Business School. Known as a Strategic Marketing specialist, Damien has published more than fifty papers in prestigious international journals and conferences including Industrial Marketing Management, Journal of Business Research and Journal of Strategic Marketing. He has also published a book with David A. Aaker of UC Berkeley, Strategic Market Management: Global Edition. Damien has worked with a number of the world's leading firms including Alltech, Allianz, Google, Hewlett-Packard and Microsoft. He designed and leads Alltech's Global Advanced Management Programme and Bord Bia's Marketing Fellowship Programme, he previously led Google's Marketing Academy for the EMEA region. A former Dean of UCD Smurfit School, in 2008 he was appointed to the Medical Council of Ireland and in 2010 to the board of the Health Information and Quality Authority (HIQA), by the Minster for Health and Children. An advisor to a number of start-ups in the technology sector, he is a member of the advisory boards of high growth firms including GeoGuides Ltd. Damien has been active as an expert witness in cases involving marketing issues. His work is highly regarded and has been recognised with a number of domestic and international awards and distinctions. A regular media contributor, he has contributed to a range of print and broadcast media outlets including Sky News, RTE, The Financial Times, The Irish Times, The Sunday Times, The Sunday Independent and Newstalk 106. |
Research Interests
| Markets, Exchange and Networks |
Books
| David A. Aaker and Damien McLoughlin; (2007) Strategic Market Management: European Edition. Chichester: John Wiley & Sons. [Details] |
Book Chapters
| De Burca, S. and D. McLoughlin; (1998) 'The Grounded Theory Alternative in Network Research' In: Turnbull, P.W. & Naude, P (eds). Network Dynamics in International Marketing. [Details] |
| Mannion, C. & McLoughlin, D.; (1995) 'The Social and Economic Effects of Advertising in Ireland' In: Meenaghan, T & OSullivan, P (eds). Marketing Communications in Ireland, Irish Studies in Management Series. [Details] |
Peer Reviewed Journals
| Damien McLoughlin; (2007) ''Could Your Research Be More Interesting?''. Journal of Purchasing & Supply Management, . [Details] |
| Damien McLoughlin; (2007) 'Business-to-Business Education: Is There A Role For Practice?'. Journal of Business to Business Marketing, 14 (4):85-91. [Details] |
| Ryan, C., McLoughlin, D, and A. Keating ; (2006) 'Tribespotting: A Semiological Analysis of the Role of Consumption in Trainspotting'. Journal of Consumer Behaviour, 5 (5). [Details] |
| Keating, A. & D McLoughlin; (2006) 'Organizing for initial Market Relationships: The role and shaping effects of networks'. Irish Marketing Review, . [Details] |
| Cooper. S., McLoughlin, D. & Keating, A.; (2005) 'Individual and Neo-tribal Consumption: Tales From The Simpsons of Springfield'. Journal of Consumer Behaviour, 4 (5). [Details] |
| Keating, A. & McLoughlin, D; (2005) 'Understanding the Emergence of Markets: A Social Constructionist Perspective on Gay Economy'. Consumption, Markets and Culture, 8 (2). [Details] | |||||||||
| McLoughlin, D.; (2004) 'There Can Be No Action Without Learning and No Learning Without Action: A Case Study'. European Journal of Marketing, 38 (4):433-445. [Details] | |||||||||
| McLoughlin, D., and Easton G.; (2003) 'The Quiet Market: A Critical Realist Account of C2C Exchange in the West of Ireland'. Advances in Consumer Research, XXX . [Details] | |||||||||
| McLoughlin, D, & Horan, C.; (2000) 'The Production and Distribution of Knowledge in the Markets-as-Networks Tradition'. Journal of Strategic Marketing, 8 :89-103. [Details] | |||||||||
| Ryan, C. & McLoughlin, D.; (2000) 'Tribal Consumption: Perspectives from Trainspottings Renton'. European Advances in Consumer Research, IV . [Details] | |||||||||
| McLoughlin, D. & Lambkin, M.V.; (1998) 'Marketing Interfaces'. Irish Marketing Review, (Special Issue). [Details] | |||||||||
| McLoughlin, D. & Feely, F.; (1996) 'Project Excellence - Brand Name Development at United Beverages'. Irish Marketing Review, . [Details] | |||||||||
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Conference Publications
| McNamara, Y. and D. McLoughlin (2007); (2007) 'Understanding Alumni Networks: Mapping a New Network Approach' 22nd IMP Conference [Details] |
| Hu, Y. and D. McLoughlin; (2007) 'The Community Dynamics of Lead Users: The Case of User Toolkits for Innovation' American Marketing Association Summer Conference Proceedings [Details] |
Conference Contributions
| McNamara, Y. and McLoughlin, D.; Firm Destruction and Network Creation. [International Refereed Conference], Proceedings of the 21st IMP Conference, Milan, Italy . |
| Hu, Y. and McLoughlin, D.; The Evolution of Technology and Emergence of a New Market Niche ' The Case Of A Biotech Research Tool Kit. [International Refereed Conference], Proceedings of the 21st IMP Conference, Milan, Italy . |
| McLoughlin, D.; After We Had Enough To Eat And Drink: The Irish Consumer Market 1995-2005. [International Refereed Conference], Third IMP Market Studies Symposium, Kolding, Denmark . |
| McLoughlin, D. & De Burca, S; When Is A Relationship Really a Relationship?. [International Refereed Conference], The 12th IMP Conference, Karlsruhe, Germany . |
| De Burca, S. & McLoughlin, D.; The Major Constraints and Barriers in Developing a Strategic Role for Purchasing. [International Refereed Conference], The 11th IMP Conference, Manchester Business School . |
| O Shaughennesy, S., Heilbrunn, B. & McLoughlin, D.; The Impact of Store Atmospherics on Customer Brand Franchise. [International Refereed Conference], The 24th EMAC Conference, Paris, France . | |||||||||
| McLoughlin, D., Easton, G. & Araujo, L.; Lament for a Market Unmade. [International Refereed Conference], The 19th International Marketing & Purchasing Conference, Lugano, Switzerland . | |||||||||
| McLoughlin, D.& Easton, G.; The Quiet Market: A Critical Realist Account of C2C Exchange in the West of Ireland. [International Refereed Conference], 2002 ACR Conference, Atlanta, Georgia, USA . | |||||||||
| Keating, A. & McLoughlin, D.; Where Do Consumer Markets Come From?. [National Refereed Conference Paper], Irish Academy of Management Conference, Dublin Institute of Technology . | |||||||||
| McLoughlin, D.; Consumer Markets as Networks. [International Refereed Conference], American Marketing Association Summer Conference, University College Dublin . | |||||||||
| Easton, G. & McLoughlin, D.; A Note on the Socio-economics of Consumer Markets. [International Refereed Conference], The 13th IMP Conference, Groupe ESC Lyons, France . | |||||||||
| Cooper, S. & McLoughlin, D.; Consumption in a Hyper-real Environment: A Semiotic Analysis of the Simpsons. [International Refereed Conference], The 27th EMAC Conference, Stockholm School of Economics, Sweden . | |||||||||
| Horan, C. P., McLoughlin, D, & de Burca, S; A Preliminary Assessment of the Impact of IMP Literature on Scholarly Research: A Citation Analysis. [International Refereed Conference], The 14th IMP Conference,, Turku, Finland . | |||||||||
| Cooper, S. & McLoughlin, D.; Individual and Tribal Perspectives on Consumption. [International Refereed Conference], The AMA Marketing Exchange Colloquium, Vienna, Austria . | |||||||||
| McLoughlin, D. & Horan, C.; A Managerial Guide to IMP Research. [National Refereed Conference Paper], The 15th IMP Conference, Dublin . | |||||||||
| Horan, C.P. & McLoughlin, D.; Is IMP a Discipline?. [National Refereed Conference Paper], The 15th IMP Conference, Dublin . | |||||||||
| McLoughlin, D.; The Relational Challenge to Consumer Markets. [National Refereed Conference Paper], The 15th IMP Conference, Dublin . | |||||||||
| Ryan, C. & McLoughlin, D.; Tribal Consumption: Perspectives from Trainspottings Renton. [International Refereed Conference], 4th European ACR Conference, Paris . | |||||||||
| Keating, A, & D.McLoughlin; (2003) Resource Accumulation and Network Position: The Case of Levodex. [Oral Presentation], Uppsala Biotech Research Group, Uppsala, Sweden , 01-JAN-03. | |||||||||
| Keating, A, & D. McLoughlin; (2001) Where do markets come from? Perspectives on the emergence of Gay Markets. [Oral Presentation], Proceedings of the Macromarketing Conference, Williamsburg, Virginia, USA , 01-JAN-01. | |||||||||
| Keating, A., & D. McLoughlin; (2003) Resource Intersections and Firm Growth in the Irish Life Sciences: the case of Levodex. [Oral Presentation], Proceedings of the 19th IMP Conference, Lugano, Switzerland , 01-JAN-03. | |||||||||
| Keating, A, & and D. McLoughlin ; (2004) Adding Value to Study abroad Business Education: Service Learning?. [Oral Presentation], Proceedings from the 1st annual STS Conference, Uppsala, Sweden , 01-JAN-04. | |||||||||
| Keating, A. & McLoughlin, D.; Where do Consumer Markets Come From?. [International Refereed Conference], The Macromarketing Conference, Williamsburg, Virginia, USA . | |||||||||
| Keating, A. & McLoughlin, D.; Resource Intersections and Firm Growth in the Life Sciences Sector. [International Refereed Conference], The 19th IMP Conference, Lugano, Switzerland . | |||||||||
| Keating, A., McLoughlin, D. & Kelly, B.; Mobilizing Relationships as Resources: The Case of Levodex, Science and the Creation of Value: From Alchemy to Proteomics. [International Refereed Conference], Uppsala STS and VTI Symposium, Uppsala University, Sweden . | |||||||||
| McLoughlin, D. & De Burca, S.; Grounded Theory as a Methodology in Industrial Network Research. [International Refereed Conference], The 11th IMP Conference, Manchester Business School . | |||||||||
| McLoughlin, D.; Understanding Organisation-Consumer Interaction: The Network Perspective. [Poster Presentation], Services Marketing Track, American Marketing Association Summer Conference, University College Dublin . | |||||||||
| McLoughlin, D. & Horan, C.; (1999) Interactions, Relationships and Networks: Towards the New Millennium. [National Refereed Conference Paper], The 15th Annual IMP Conference, Graduate School of Business, UCD , 02-SEP-99 - 04-SEP-99. | |||||||||
| McLoughlin, D.; (1996) Some Speculation on the Differences Between Organisation-to-Organisation and Organisation-to-Consumer Networks, Euroconference. [International Refereed Conference], Euroconference - European Management in the Face of Knowledge Driven Competition, Porto, Portugal , 19-SEP-96 - 21-SEP-96. | |||||||||
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