School of Business Michael Smurfit School of Business Blackrock Co Dublin
Telephone:
Ext. 8958
Email:
ei.dcu@nahganeem.ynot
Biography:
Research Interests
Commercial Sponsorship Consumer Effects models, Image transfer models, Effectiveness measurement, Social and Economic impact of sponsorship
Marketing Communications The changing marketing communications landscape, Agency/Client relationships. The future of advertising, Analysis of how advertising works, Effectiveness measurement, Brand image development, Image transfer models in Advertising; Advertising to children, on-pack Communications
The Marketing of Sports Network Theory, Economic Analysis, The International Sports Industry – an Analysis, Changing Sports market trends
Book Chapters
Meenaghan, T.; (2005) 'Commercial Sponsorship: The Development of Understanding in New Trends' In: Management of Major Sport Events for Development of Cities, selected Reading. Barcelona: Inaki Urdangarin and Diego Torres, eds, Noos Institute. [Details]
Meenaghan, T.; (2002) 'Advertising in Ireland' In: More Advertising Worlwide. Berlin: Ingomar Kloss, ed. Springer. [Details]
Peer Reviewed Journals
Meenaghan, T.; (2003) 'From Sponsorship to Marketing Partnership: The Guinness Sponsorship of the GAA All-Ireland Hurling Championship'. Irish Marketing Review, 15 (1):3-23. [Details]
Meenaghan. T, Wolfe, R and O'Sullivan; (2002) 'The Sports Network: Insights into the Shifting Balance of Power'. Journal of Business Research, 55 (7):611-622. [Details]
Meenaghan T. and O'Sullivan; (2001) 'The Passionate Embrace-Consumer Response to Sponsorship'. Psychology and Marketing, 18 (2):87-94. [Details]
Meenaghan, T; (2001) 'Sponsorship and Advertising ' A Comparison of Consumer Perceptions'. Psychology and Marketing, 18 (2):191-215. [Details]
Meenaghan T. and O'Sullivan, P.; (1999) 'Powerplay-Sports meets Marketing'. European Journal of Marketing, 33 (3/4):241-249. [Details]
Meenaghan, T., and Shipley, D.; (1999) 'Media Effect in Commercial Sponsorship'. European Journal of Marketing, 33 (3-4):328-347. [Details]
Meenaghan, T.; (1998) 'Current Developments and Future Directions in Commercial Sponsorship'. International Journal of Advertising, 17 (1):3-28. [Details]
