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Programme Overview

The digital realities of today’s world make it imperative for senior executives to have a firm grasp of their companies’ digital future.

At the Smurfit Executive Development new Digital Strategy and Leadership short course, participants will have the opportunity to evaluate their own digital strategy with Professor Venkat Venkatraman, Boston University Questrom School of Business. Alongside Professor Patrick Gibbons, Academic Director Smurfit Executive Development, Professor Venkatraman will share strategic guidance and the best-practice tactical insights from leading industry digital pioneers including Martin Curley, Senior Vice President, Global Digital Practice Lead at Mastercard.

UCD Smurfit Executive Digital Leadership programme is delivered over three consecutive days on campus at UCD Michael Smurfit Graduate Business School, Blackrock, Co. Dublin. In addition, there is a post-programme virtual 4-month follow-on diagnostics module.

This course utilises a number of highly dynamic and interactive teaching methods, including classroom discussions, lectures, practical exercises and post programme virtual sessions. Participants are typically divided into groups designed to foster a high level of trust between participants and faculty, thereby creating a powerful and enriching learning environment.

Module Dates



Module 1

25th April 2018

Module 2

26th April 2018

Module 3

27th April 2018


Why does Digital matter?

These three videos featuring Venkat Venkatraman explain:

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