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  • Understand the role of the agribusiness supply chain in influencing commercial outcomes in the food industry;
  • Ascertain the role of brands in the development of effective customer value propositions;
  • Develop a programme for enhancing organisational credibility;
  • Construct a plan to scale a business in a new market.
  • Analyse the current status of an organisation and think strategically about existing markets and the forces which are shaping those markets;
  • Develop a plan for effective action in international markets which is integrated with overall company plans;
  • Identify and explain the drivers of customer behaviour and how it should be incorporated into effective plan development;
  • Build a differentiated value proposition for international markets.
  • Explore and discuss strategic implications of the major trends in the global food sector today;
  • Understand how leading global firms are managing these trends;
  • Identify positioning options for organisations to best leverage major consumer, technological and competitive trends and thus maximise competitive advantage;
  • Understand leadership abilities and competencies in developing innovative strategy and orienting effective business development programmes;
  • Develop an insight into the global food industry that will be a long term resource
  • Understand what sustainability means to the food supply chain;
  • Understand the tools and techniques commonly used to analyse and design environmentally sustainable supply chains;
  • Identify the risks and opportunities of various sustainability strategies along the supply chain, including consumer engagement;
  • Understand the role of multi-stakeholder engagements as part of a successful sustainability strategy.
  • Understand effective leadership and the challenges when dealing with demanding situations and how to make ideas understood and accepted by others;
  • Be more capable in identifying sources of resistance to change and more versatile in dealing with resistance to change;
  • Gain insight into individual learning tactics and develop a personalised action plan to enhance on-the-job learning and delivering desired results.

Our Faculty

UCD Michael Smurfit Graduate Business School has one of the most highly regarded faculties of any business school in the world and the most productive researchers in the country. Rigorous, interactive, and dynamic, they present topics via a range of engaging methods, including case studies, simulation exercises, self-assessment and small group discussions.

The programme’s faculty offer a blend of academic excellence, real-world relevance and practical application that provides participants with unparalleled opportunities to expand their capabilities

Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. For the past three years he has been a faculty member on the Harvard Business School Agribusiness seminar, an annual programme attended by 200 CEO’s and leaders from global food firms which seeks to highlight the best growth opportunities and most pressing challenges facing the industry. In the 2013 programme he wrote and led a case discussion on the strategy issues arising from Russia’s accession to the WTO. Damien has published more than seventy papers and a book on strategy and marketing issues. He has also written more than a dozen case studies, mainly relating to leadership and strategy issues in the food and agribusiness sector.



Pat is the Jefferson Smurfit Professor of Strategic Management at UCD and is currently Academic Director of Executive Education at the UCD School of Business. His research, teaching and consulting interests are in the areas of Strategic Management, Organisational Change and International Business. He graduated with a Ph.D. in Strategic Planning and Policy from the University of Pittsburgh. Prior educational qualifications at Bachelor’s and Master’s levels were gained at UCD. His previous academic and visiting appointments have included Peking University, the Hong Kong University of Science and Technology; Pennsylvania State University, University of Pittsburgh, and Nanyang Business School in Singapore. Before entering academia, Patrick worked in a number of financial and corporate strategy roles with KPMG, Jefferson Smurfit Group, The Investment Bank of Ireland and An Post.


Mary L. Shelman is Director of Harvard Business School’s Agribusiness Programme. She leads the annual Agribusiness Seminar in Boston which is attended by more than 200 CEO’s and senior managers from the world’s leading agribusiness firms. She has led similar programmes in Europe, Latin America and Asia. Mary is known as a strategic pathfinder in the global agribusiness sector. She offers a particular competency in identifying and diagnosing the forces of change-shaping global agribusiness. Actively engaging with these themes she has served as Chairman of the Board of RiceTec Inc. a fully integrated agribusiness and packaged food company headquartered in Alvin, Texas, and on the boards of RiceTec AG, Stiftung Fürst Liechtenstein, and the USA Rice Miller’s Association. She has also authored more than 50 case studies highlighting situations of strategic change in leading global agribusiness firms. She is a member of the editorial board of the International Food and Agribusiness Management Review and a board member of the International Food and Agribusiness Association (IAMA). A native of Kentucky, Mary holds a Bachelor of Science degree in Chemical Engineering with High Distinction from the University of Kentucky and an MBA with Distinction from Harvard Business School, where she was awarded a Dean’s Doctoral Fellowship for research in economics and marketing.

Kamran graduated with an MBA from the University of California, UCLA, and gained his Doctorate in Business Administration at Harvard Business School. He is Professor of Marketing and Global Strategy at IMD Business School, Switzerland. He teaches topics in marketing, brand building, global strategy and international management. His special interests span across industrial, business­to­business, and consumer marketing. Kamran has worked as a consultant and management educator with a large number of international companies including: ABB, Avon, Ciba­Geigy, Citibank, Coopers & Lybrand, Electrolux, General Electric, Hewlett­Packard, Honeywell, Merck, Medtronic, Nestlé, Orkla, Philip Morris, Reuters, Richardson Vicks, Sandoz, Sulzer, Uponor, Tetra Pak. He has written extensively on the subject of marketing and global strategy. His publications have been translated into more than a dozen languages around the world. He is the winner of several awards for best paper and case writing. Kamran’s current research centres on marketing innovation and innovative marketers.

Edgar Blanco is a Research Director at the MIT Center for Transportation & Logistics and is the Executive Director of the MIT SCALE Network in Latin America. He has over 16 years of experience in designing and improving logistics and supply chain systems. Edgar is widely recognised as an expert on carbon footprint assessments of global supply chains and models of the environmental impact of freight transportation and logistics activities. His work on carbon-efficient supply chain balances theoretical and applied work, which has enabled him to establish strong working relationships within academia, as well as with industry practitioners, governments and NGOs.
He co-led the Leaders in Environmental Assessment and Performance (LEAP) research group at MIT. Edgar is also the founder and director of the MIT Megacity Logistics Lab, a pioneering initiative in the field of urban logistics. His approach of integrating consumer and retail behaviour in emerging markets, urban morphology, mobile phone technologies, visualisation and logistics analytics, has opened a new area of research currently being applied in Latin America, Africa and Asia. Prior to joining MIT, Edgar was leading the Inventory Optimization practice at Retek (now Oracle Retail). He received his Ph.D. from the School of Industrial and Systems Engineering at the Georgia Institute of Technology. His educational background includes a B.S. and M.S. in Industrial Engineering from Universidad de los Andes (Bogotá, Colombia) and a M.S. in Operations Research from the Georgia Institute of Technology.

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