- Address the role of the participant in strategy, innovation and change;
- Develop a personal action plan that draws on foundational skills and cross-functional knowledge to create a strategy statement;
- Gain an understanding of organisation culture and sub-cultures;
- Develop self-awareness and critical assessment of key strengths and development needs as strategic leaders.
- Review ways in which global economic shifts and rapid technological changes are transforming the business landscape;
- Understand the traditional concepts of competitive advantage, value creation and strategy;
- Develop an appreciation of the “megatrends” influencing the context for strategy over the next 5-10 years;
- Develop an ability to construct and employ scenario thinking in the development of strategy;
- Gain an informed perspective on the importance and costs of building strategic flexibility in the organisation.
- Equip participants with a sound understanding of the principles of positioning and competitive advantage;
- Design and evaluate an organisation’s market position;
- Review and critique an organisation’s competitive strategy and evaluate the ability to provide a sustainable advantage;
- Develop competitive strategy into a well-articulated and presented business plan.
- Explore the skills required to evaluate the top management team’s ability and competence in making and implementing strategic decisions;
- Acquire individual contributions to top management team decisions;
- Gain insight into biases that adversely affect strategic decisions and apply techniques to overcome these biases.
- Examine the nature of strategic decisions and how these differentiate from other forms of decisions;
- Design and evaluate a business model;
- Utilise real options reasoning in evaluating investment alternatives which is key component in decisions involving the adoption of new technologies, amongst other applications.
- Develop insight and personal competence in leading an organisation through a transition to a more innovative organisation;
- Explore why innovation is so critical in an organisation’s future and how to make it happen;
- Understand change management processes and approaches to enable innovation in an evolving marketplace;
- Strengthen leadership effectiveness and identify the barriers to and enablers of innovation in an organisation.
Meet the Faculty
Our dedicated team of faculty are widely recognised as skilled educators, ground-breaking researchers and accomplished authors. Through publishing, consulting and teaching they leverage their business expertise and field-based research to deliver programmes, encourage participants to develop new ways of thinking, widen their perspectives and to understand their own challenges and capabilities.
The faculty present topics in a range of engaging methods such as ‘action learning’ projects, case studies, role plays, individual assessment and one-on-one coaching, so as to deliver a unique and lasting learning experience.
Patrick is Jefferson Smurfit Professor of Strategic Management at UCD School of Business and Academic Director, Smurfit Executive Development. Before entering academia, Patrick worked in a number of financial analysis, corporate strategy and senior HR roles with KPMG, Jefferson Smurfit Group, The Investment Bank of Ireland and An Post. His research, teaching and consulting interests include strategy development and execution, managing change, organisation development, organisational change and leadership development, with clients in the US, Asia and Europe including DuPont, BOC Gases, Industrial and Commercial Bank of China Ltd and Keppel Group (Singapore). Prof. Gibbons has presented papers at numerous research conferences and is widely published in leading journals. He also held the position of UCD Vice-President of Staff and Administrative Systems.
Damien is Professor of Marketing and Associate Dean – Internationalisation and Distance Learning at UCD Smurfit School. He has served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University, the Indian School of Business and in the executive education division at Harvard Business School. Damien has worked with a number of the world’s leading firms including Alltech, Allianz, Google, Hewlett-Packard, Smurfit Kappa Group and Microsoft. Known as a Strategic Marketing specialist, Damien has published more than seventy papers in prestigious international journals and presented at numerous high-profile conferences.
Karan is Associate Academic Director at Smurfit Executive Development and earned his PhD at University of Alberta, Canada in 2008. Before entering academia, he served as a Captain in the Indian Military. Karan has previously worked in India, Canada, and Spain and served on the faculty of the Instituto de Empresa Business School, Spain. His research, teaching and consulting interests are in the areas of leadership, stakeholder theory, behavioural strategy, institutional theory, and emerging markets. Karan has worked with a number of the Ireland’s leading organisations including CIE, Enterprise Ireland, Bord Bia and An Garda Siochana.
Dr. Ciaran Heavey joined the UCD School of Business in 2009 as a Lecturer in the Department of Management. He completed his PhD at the University of Connecticut School of Business. His research interests are on top management teams, strategic entrepreneurship, and organizational ambidexterity.
Raomal Perera is a veteran of multiple entrepreneurial ventures and an adjunct professor of entrepreneurship at INSEAD where he currently teaches and studies entrepreneurship, innovation and the management of rapidly growing companies.
Raomal has over 30 years of experience in the IT, Communications and related technology industries. He is a serial entrepreneur having co-founded two technology companies and is one of a handful of Irish entrepreneurs to have taken a company public on NASDAQ (ICOR).
Raomal co-founded ISOCOR and was the Senior Vice President of Engineering and listed as one of the two ‘key employees’ in the listing documents when it was floated on the NASDAQ in 1996. The company was subsequently acquired by Critical Path in 1999. He then founded Network365, a provider of merchandising, payments, settlement solutions and managed services. The company acquired US company iPIN in 2003 and rebranded to Valista. Valista which was a leader in developing mobile payment technology was acquired by Aepona in 2009 and Aepona was acquired by Intel in 2013.
Raomal's most recent venture is ThousandSeeds (www.thousandseeds.com), a meeting place to stimulate entrepreneurship, business growth and learning through programmes, workshops and online communities.
David is Assistant Professor of Organisational Behaviour at Richard Ivey School of Business, Western University, Ontario, Canada. David has served on the faculty of Texas A&M University and the University of Texas at Dallas. He received a B.S. in Electrical Engineering from Bradley University, and MBA from University of Dallas, and a Ph.D. in Organisations, Strategy, and International Management from University of Texas at Dallas. David’s research is focused on firm structure and its effect on survival in turbulent industries and the internationalisation process of firms expanding into global markets.