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Bord Bia Origin Green Ambassadors (MSc Business Sustainability)


The programme delivery model is underpinned by experiential learning opportunities and is built around taught modules, professional skills development, and an internship with an international company as well as a 12 month placement in a Bord Bia international export market.

Led by UCD Michael Smurfit Graduate Business School, the programme includes faculty from Harvard Business School, INSEAD, and MIT (Massachusetts Institute of Technology). Each faculty member is a world-renowned expert in the field of sustainability, food and agri-business who delivers the latest thinking and practice in the area of sustainability.


This element of the programme is designed specifically for participants to learn alongside expert companies in the area of sustainability. We partner with leading international food companies to provide participants first-hand experience of solving challenges and implementing sustainability programmes.

Over the course of the programme participants will complete three 5/6 month placements in a Bord Bia export market where they learn how to build awareness of Irish sustainability initiatives in the market specifically with B2B customers, government and non-government agencies.

The MSc in Business Sustainability is a 23 month, full-time programme. The initial 5 months involves taught modules, field trips and participation at industry and sustainability events. Participants then complete three 6-month internship with an international food company in a Bord Bia international export market. Particpants will return for block release inbetween placements to complete academic modules.


Meet the Faculty

UCD Michael Smurfit Graduate Business School has one of the most highly regarded faculties of any business school in the world and the most productive researchers in the country. Rigorous, interactive, and dynamic, they present topics via a range of engaging methods, including case studies, simulation exercises, self-assessment and small group discussions. The programme’s faculty offer a blend of academic excellence, real-world relevance and practical application that provides participants with unparalleled opportunities to expand their capabilities

Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. For the past three years he has been a faculty member on the Harvard Business School Agribusiness seminar, an annual programme attended by 200 CEO’s and leaders from global food firms which seeks to highlight the best growth opportunities and most pressing challenges facing the industry. In the 2013 programme he wrote and led a case discussion on the strategy issues arising from Russia’s accession to the WTO. Damien has published more than seventy papers and a book on strategy and marketing issues. He has also written more than a dozen case studies, mainly relating to leadership and strategy issues in the food and agribusiness sector.



Eamonn is PwC Professor of Accounting at UCD. He has served as Dean of the Smurfit School of Business and Chairman of the Accounting Department. His primary research, teaching and consulting interests are in the areas of financial analysis, equity valuation and US securities markets. A co-author of three books, his research has been published in Accounting Organisations and Society, the Journal of Business Finance and Accounting and the Journal of Accounting Auditing and Finance. He was the founding editor of European Accounting and served as associate editor of the Journal of Accounting Auditing and Finance.
Prior to joining UCD, he held faculty positions at the London School of Economics and New York University. Visiting appointments have included UC Berkeley and Peking University. A consultant to a number of leading European, US and Asian corporations, he has also completed assignments with governmental organisations, the International Monetary Fund and the United Nations. He was the inaugural recipient of the Institute of Chartered Accountants Excellence in Education Award and has been a presenter at the World Economic Forum.


Pat is the Jefferson Smurfit Professor of Strategic Management at UCD and is currently Academic Director of Executive Education at the UCD School of Business. His research, teaching and consulting interests are in the areas of Strategic Management, Organisational Change and International Business. He graduated with a Ph.D. in Strategic Planning and Policy from the University of Pittsburgh. Prior educational qualifications at Bachelor’s and Master’s levels were gained at UCD. His previous academic and visiting appointments have included Peking University, the Hong Kong University of Science and Technology; Pennsylvania State University, University of Pittsburgh, and Nanyang Business School in Singapore. Before entering academia, Patrick worked in a number of financial and corporate strategy roles with KPMG, Jefferson Smurfit Group, The Investment Bank of Ireland and An Post.


Mary L. Shelman is Director of Harvard Business School’s Agribusiness Programme. She leads the annual Agribusiness Seminar in Boston which is attended by more than 200 CEO’s and senior managers from the world’s leading agribusiness firms. She has led similar programmes in Europe, Latin America and Asia. Mary is known as a strategic pathfinder in the global agribusiness sector. She offers a particular competency in identifying and diagnosing the forces of change-shaping global agribusiness. Actively engaging with these themes she has served as Chairman of the Board of RiceTec Inc. a fully integrated agribusiness and packaged food company headquartered in Alvin, Texas, and on the boards of RiceTec AG, Stiftung Fürst Liechtenstein, and the USA Rice Miller’s Association. She has also authored more than 50 case studies highlighting situations of strategic change in leading global agribusiness firms. She is a member of the editorial board of the International Food and Agribusiness Management Review and a board member of the International Food and Agribusiness Association (IAMA). A native of Kentucky, Mary holds a Bachelor of Science degree in Chemical Engineering with High Distinction from the University of Kentucky and an MBA with Distinction from Harvard Business School, where she was awarded a Dean’s Doctoral Fellowship for research in economics and marketing.

Edgar Blanco is a Research Director at the MIT Center for Transportation & Logistics and is the Executive Director of the MIT SCALE Network in Latin America. He has over 16 years of experience in designing and improving logistics and supply chain systems. Edgar is widely recognised as an expert on carbon footprint assessments of global supply chains and models of the environmental impact of freight transportation and logistics activities. His work on carbon-efficient supply chain balances theoretical and applied work, which has enabled him to establish strong working relationships within academia, as well as with industry practitioners, governments and NGOs.
He co-led the Leaders in Environmental Assessment and Performance (LEAP) research group at MIT. Edgar is also the founder and director of the MIT Megacity Logistics Lab, a pioneering initiative in the field of urban logistics. His approach of integrating consumer and retail behaviour in emerging markets, urban morphology, mobile phone technologies, visualisation and logistics analytics, has opened a new area of research currently being applied in Latin America, Africa and Asia. Prior to joining MIT, Edgar was leading the Inventory Optimization practice at Retek (now Oracle Retail). He received his Ph.D. from the School of Industrial and Systems Engineering at the Georgia Institute of Technology. His educational background includes a B.S. and M.S. in Industrial Engineering from Universidad de los Andes (Bogotá, Colombia) and a M.S. in Operations Research from the Georgia Institute of Technology.

Jason Jay is a Senior Lecturer at the MIT Sloan School of Management and Director of the Sustainability Initiative at MIT Sloan.
He teaches courses on leadership, strategy, and innovation for sustainable business. Jason engages students and alumni in hands-on projects with leading companies and organisations. These efforts help build a community of innovators for sustainability that includes MIT students and alumni, faculty and researchers, with partners in business, government, NGOs, and hybrid organisations.
Jason's own research focuses on how people navigate the tensions inherent in the quest for sustainability, as they simultaneously pursue self-interest and the flourishing of human and other life. This investigation includes deep case studies of cross-sectoral collaboration and hybrid organisations that combine social and business goals. It also includes action research efforts that help people cultivate authentic, effective conversations about sustainability and escape common pitfalls of excessive moral and intellectual certainty. Energy efficiency has proven a useful context to explore these questions. Jay has conducted an ethnographic study of the Cambridge Energy Alliance, and serves as a research partner and facilitator for the EDF Climate Corps programme and its network of companies.
Alongside these efforts, Jason is an active leader of sustainability efforts across MIT. Through the MIT Sustainable Societies Research Group, he brings together scholars from across the Institute to examine the invention, implementation, and transformation required for a sustainable society. He has helped improve the energy and environmental footprint of the MIT campus by founding the MIT Generator and the 'Greening MIT' community engagement campaign, and serves as founding member of the Campus Energy “Walk the Talk” Task Force.
Prior to MIT, Jay ran an Internet start-up, travelled around the world, taught kindergarten in a progressive preschool, and worked as a consultant with Dialogos International, where he consulted on leadership development and organisational change for major international corporations and NGO's including BP, the World Bank, and the Instituto Libertad y Democracia.
Jay holds an AB in psychology and a Master's in education from Harvard University, and a PhD in Organization Studies from the MIT Sloan School of Management.


Mark Pagell holds a Chair in Global Leadership and is a Professor of Sustainable Supply Chain Management. He is also an Adjunct Scientist at the Institute for Work and Health in Toronto, Canada. Prior to joining UCD he was a Professor of Operations Management and Information Systems at the Schulich School of Business at York University in Toronto, Canada. And he spent the 2009-2010 academic year at University College Dublin on a Marie Curie International Incoming Fellowship studying sustainable supply chain management. He received his PhD in Operations and Sourcing Management from Michigan State University in 1997.
Dr. Pagell conducts research on topics such as sustainable supply chain management, human resource issues including employee safety in operational environments, and operational responses to environmental uncertainty. Dr. Pagell has published over 55 peer reviewed journal articles in a number of premier outlets including: Journal of Operations Management, Production and Operations Management, International Journal of Operations and Production Management, Journal of Supply Chain Management. Dr. Pagell's research has won a number of awards including an Emerald Citation of Excellence Award (2013), best papers published in the Journal of Supply Chain Management (2009), International Journal of Operations and Production Management (2005) and Journal of Operations Management (2002) as well as best Operations Management paper at the Academy of Management meetings in 2001 and 2003 and best paper in the Sustainability track at the Decision Sciences meetings in 2008 and 2011

Noelle is Esther and Harold E. Edgerton Career Development Associate Professor in the Institute for Data, Systems and Society and the Department. Her research uses atmospheric chemistry modelling to inform decision-making on air pollution, climate change and hazardous substances such as mercury and persistent organic pollutants (POPs). She received my PhD from Harvard University in Earth and Planetary Sciences as part of the Atmospheric, where she developed and evaluated a global, 3D model of mercury pollution. Prior to her current appointment, she was a research scientist with the MIT Joint Program on the Science and Policy of Global Change. In addition to her scientific work, she has published articles and book chapters on the interactions between science and policy in international environmental negotiations, in particular focusing on global efforts to regulate hazardous substances. Previously, she was a research associate with the Initiative on Science and Technology for Sustainability at Harvard’s Kennedy School, a visiting researcher at the European Environment Agency in Copenhagen, Denmark, and worked on chemicals issues at the U.S. Environmental Protection Agency.


Stephen Boyle is a lecturer at UCD Michael Smurfit Graduate Business School, where he teaches on MBA and MSc programmes in the areas of negotiation, decision-making, risk management and leadership development.
In addition to his role as a lecturer, Stephen is actively engaged with businesses as a negotiation trainer and consultant and delivers a range of customised and open enrolment courses through UCD Executive Development. He has delivered negotiation training in Europe, Asia and the United States for clients in sectors as diverse as automotive, construction, financial services, government, healthcare, law enforcement, pharmaceuticals and technology.
Prior to entering into the field of lecturing and training over 10 years ago, Stephen held roles in communications and change management at a Fortune 500 company and worked as a management consultant.

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