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Bord Bia Marketing Fellowship (MSc International Marketing Practice)

Programme Overview

Future industry leaders will be required to have skills beyond analysis and calculation. They will be characterised by an ability to build organisational assets, strategies, brands and relations and to match these assets with opportunities offering exceptional pathways to growth.

To meet this challenge, the MSc. International Marketing Practice (Bord Bia Marketing Fellowship), an Action Learning programme, has been designed around four classroom-based modules, a professional development programme, client assignments on behalf of the Irish food industry, and a career management project.

Key Details

TBC

Next Intake

Bord Bia Bursary*

Fees

18 Months**

Duration

7 Modules

Delivery

NFQ Level 9 / 110 ECTS

Accredited / Credits

Action Learning

This is an intensive 18-month* action learning programme combining:

Placement of the Fellowship participants will be selected from locations which may include New York, London, Dubai, Sydney, Shanghai, Paris, Amsterdam, Madrid, Milan, Düsseldorf, Stockholm and Warsaw. All locations are subject to confirmation.

*‘It has been proposed to extend this programme to 18-months but this is subject to confirmation’

The Smurfit Experience

Aoife

Carr

Bord Bia Marketing Fellow, Germany

Mark

Carter

Bord Bia Marketing Fellow, UK

Ian

Cahill

Bord Bia Marketing Fellow, UAE

Module Dates

Module

Date

Description

Orientation

11th Jun 2018

Orientation

Module 1

TBC

Marketing Strategy

Module 2

TBC

Developing Effective Customer Propositions

Module 3

TBC

Managing Routes to Markets

Module 4

TBC

Leadership Themes in Food & Agribusiness

Module 5

TBC

Professional Development

Module 6

TBC

Applied Marketing Projects

Module 7

TBC

Action Learning Project – Career Management

 

Top 50 Global Ranking

We are currently ranked in the world’s top 50 open enrolment executive education programmes in the highly prestigious Financial Times rankings. In jumping 21 places to 48th in the world, and 26th in Europe, we achieved the highest rankings increase year-on-year.  We are the only provider in Ireland to feature in the highly respected Financial Times executive education open enrolment ranking, with only eight business schools in the UK making the list

Discover our Rankings and Accreditations