Diploma in Business and Executive Coaching

Diploma in Business and Executive Coaching Summary
Duration: 10 Months
Executive Edudation Digital Brochure Button UCD Michael Smurfit Graduate Business School
Schedule: Part-time
Starting: November 2013
Fees: €12,500 or €11,250 for UCD alumni
Programme Director: Dr. Geoff Pelham

The Diploma in Business and Executive Coaching from UCD Michael Smurfit Graduate Business School combines the latest theory with a practical aspect that is essential for good coach education.

Programme content

The programme consists of twelve modules which are delivered over six workshops. These are as follows:

Coaching theory and principles: Examines relevant concepts and thinking from coaching, management theory, adult learning theory and success literature.

The coaching relationship: How to create a safe, supportive yet challenging environment that produces trust, respect and the conditions for learning.

Key coaching skills: The full spectrum of coaching skills both basic and advanced including: listening, questioning, feedback, challenging, goal setting and the centrality of awareness.

Key dimensions of a coaching session: How to work with the client’s story, their thought processes, their emotions and the coach’s use of self.

A framework for effective coaching: Covers good coaching process and methods, the skills, experience and commitment of the coach and the coaching relationship.

The psychology of coaching: Examines psychological skills and concepts relevant to coaching, drawn from various psychological theories.

The use of self: Using the participant’s own internal processes as a source of information and a guide to intervention.

Corporate applications of coaching: Highlights the key applications of coaching in the organisational context and the differences between coaching, mentoring, counselling and consulting.

Line manager and internal HR coaching: The key skills of line management and internal HR coaching, the benefits of adopting a coaching style, and the issues involved when acting as an internal coach.

Executive coaching: The overall competencies of an executive coach, types of issues brought to sessions and how to structure the executive coaching process.

Coaching ethics and good professional practice: Working to an ethical code and future issues for an emerging profession – regulation and accreditation.

Applying the learning: Developing a strategy for practising your coaching whether the participant is a line manager, internal HR specialist or independent business coach.

Teaching methods

The programme combines an in-depth knowledge of theory with intensive coach practice sessions. Over the 100 face-to-face training hours, participants will receive high quality feedback, group supervision at workshops and demonstration sessions from experienced course tutors. In addition, participants engage in supervised coaching practice in between workshops.


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Staff Quote
Geoff Pelham - Director of Diploma in Business and Executive Coaching Geoff Pelham 
Programme Director,
Diploma in Business &
Executive Coaching
“Designed for executives and senior managers, HR directors and specialist.”
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