Diploma in Sales Management

Diploma in Sales Management Summary

Duration: 12 Months
Schedule: 8 Weekend Workshops
Starting: October 2010
Fees: €11,550
Programme Director: Bernard Faughey

Irish companies often cite sales management as a key area for improvement. The  Diploma in Sales Management has been developed in association with the Sales Institute of Ireland and delivers targeted, action-oriented training to the sales sector, facilitating the professional development of sales staff in Irish companies.

Programme objective

The programme aims to provide leaders with a comprehensive knowledge of the theory and tools necessary to manage the practical issues involved in driving growth in their organisations. It is designed to expose participants to a broad range of business disciplines that will enable them to drive a strategic sales management function within their company, enhancing both their personal and organisational effectiveness. It also provides an in-depth understanding of the theory and tools needed to drive growth in organisations.

Who is this programme for?

This programme is aimed at:

• All Managers currently responsible for leading the sales function of their organisation
• Owner Managers of SMEs or General/Commercial Managers in MNCs who wish to gain a greater understanding of the revenue generating aspects of their business
• Sales Professionals (with at least five years experience) who wish to advance to a supervisory role within their company

 What will I get from this programme?

On successful completion of the programme, you will be awarded a postgraduate qualification by UCD Michael Smurfit Graduate Business School. Following successful completion of the one-year diploma, there is an optional additional year of study leading to an MSc in Strategic Sales Management.

You will develop your strategic thinking skills, putting structure and science behind sales force decisions, giving you the tools to identify and leverage sales performance initiatives for delivering company growth. Through this programme of study, you will become better able to contribute to the wider strategic development of your organisation, thus enabling you to operate more effectively at senior leadership level.

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