Diploma in Sales Management

Diploma in Sales Management Summary

Duration: 9 Months
Schedule: 6 Weekend Workshops
Starting: October 2011
Fees: €6,950
Programme Director: Dr. Susi Geiger

Strategic sales development is a central business concern for both small to medium sized enterprises and larger firms. In the current business environment, many of the traditional sales processes have to be upgraded to provide higher levels of customer intimacy, customer value and efficiency for the organisation. However, there is a distinct lack of high-quality academic programmes in the marketplace that cater for existing sales personnel who are looking to upskill their capabilities and for business professionals who are new to a strategic sales or customer relationship role. This Professional Diploma is targeted at such individuals.

Programme objective

The programme aims to provide sales leaders with a comprehensive knowledge of the theory and tools necessary to manage the practical issues involved in driving growth in their organisations. It is designed to expose participants to a broad range of business disciplines that will enable them to drive a strategic sales management function within their company, enhancing both their personal and organisational effectiveness. It also provides an in-depth understanding of the theory and tools needed to drive growth in organisations.

Who is this programme for?

This programme is aimed at:

• All Managers currently responsible for leading the sales function of their organisation
• General/Commercial/Owner Managers who wish to gain a greater understanding of the revenue generating aspects of their business
• Sales Professionals (with at least five years experience) who wish to advance to a supervisory role within their organisation

Recent participants have included sales directors, regional managers, national account directors and a blend of newly appointed and seasoned sales managers in telecommunications, manufacturing, pharmaceutical, FMCG and financial services, among other industries.

What will I get from this programme?

On successful completion of the programme, you will be awarded a postgraduate qualification by UCD Michael Smurfit Graduate Business School, Ireland's leading business school. You will develop your strategic thinking skills, putting structure and science behind sales force decisions, giving you the tools to identify and leverage sales performance initiatives for delivering company growth. Through this programme of study, you will become better able to contribute to the wider strategic development of your organisation, thus enabling you to operate more effectively at senior leadership level.

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