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• Open Enrolment programmes
  • Diploma in Strategy, Innovation and Change
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  • Diploma in Sales Management
    • Message from the Programme Director
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Message from the Programme Director

“Everyone lives by selling something.”
Robert Louis Stevenson

At UCD Smurfit Business School, we strive to help you make this process more effective and efficient! Our Professional Diploma in Sales Management has been designed to help sales and business professionals enhance both the art and the science of sales and customer management, and to prepare sales executives and managers to make a greater contribution in the sales function and at higher levels of senior management within their organisations.

Through topics ranging from sales and marketing strategy through building an effective sales operation to selling and negotiating techniques and business toolkits, we offer an insight into the latest management thinking in the area, and lead you through a process of putting these ideas into practice in the workplace, whether you lead a small enterprise or are part of a multinational organisation.

The programme is tailored to the busy professional who requires an efficient learning process that offers both breadth and depth on important sales-related issues. Featuring some of the best academic and practitioner sales educators in Ireland, our programme is going to challenge you to push out the boundaries of your knowledge.  

We hope you join us in this challenge!

Dr Susi Geiger, Programme Director