Innovate in the Services Sector - Strategy & Skills

MSc in Strategic Sales Management Summary

Duration: 2 days
Schedule: Spring 2011
Fees: €1,700 for one participant, €3,000 for two
Programme Director: Keith Finglas

The Services Innovation future is already here.

To be prepared for the future, all companies and nations that expect to compete globally will need to master service innovation. Services dominate the world's established economies, such as the U.S., Germany and Finland and are becoming increasingly important in developing economies including China and India. The situation in Ireland is no different.

Service organisations often deliver the intangible - things like security, growth, speed, information, culture or connection. How do customers perceive what they're getting if they can't touch it? How do your teams keep their eye on the ball if it's invisible?  

What will I get from this programme?

• An understanding of what Service Innovation looks like and how methods have been developed to treat it differently than product innovation, along with frameworks to explore opportunities and make your vision a reality.
• An overview of best practice, an understanding of methods and models that work, so you can confidently set an innovation course. If you're ready we can take the first steps together.
• An innovation-teaming experience where you'll design or improve a service or "servitise" a product company. This will give you the intuitive grasp of what your teams need, how they'll function as innovators themselves.

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