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Performance Driven Marketing
| Duration: 3 days | 
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| Schedule: 17th, 18th & 19th April 2012 | |
| Fees: €2,065 | |
| Programme Director: Prof. Damien McLoughlin |
Information rich customers and dynamic new competitors provide an increasingly common and complex landscape for organisations of every size and type. The response from many high growth firms is to engage with the principles and practices of marketing to drive both their pricing power and ability to bring innovations to market. The Performance Driven Marketing programme will provide you with the tools and insights required to do the same.
Concentrating the unique insights and perspectives from the core marketing course of the prestigious Smurfit MBA programme into a three day package, participation will allow you to develop a clear understanding of the essentials of marketing and the ability to develop a competitive marketing strategy. Acknowledging the strategic perspective, the system of marketing planning developed places key financial and business performance indicators at its heart.
The Performance Driven Marketing programme emphasises the need for managers in every function and at each level to consider the key marketing challenges facing their organisation and their capability to effectively and profitably respond.
What will I get from this programme?
- Understanding of the key concepts, language and metrics used by marketing practitioners in the world's fastest growing organisations
- Increased managerial effectiveness through an ability to apply learning to diagnose the success of your own firm and the strength of its competitors
- A series of tools and models which will allow you to understand and lead the process of customer driven innovation and exceptional value creation through products, service and brands
- Fresh, critical and rigorous insights on meeting the challenges of building and sustaining long term organisational success
- Best practice marketing examples from European and international firms of every size and across a variety of industrial, technological,service,consumers and business-to-business markets
- Marketing, Live! Each participant will be invited to present a marketing problem currently facing their organisations. This problem will be discussed as a live case study by course participants and Smurfit School faculty.
