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Performance Driven Marketing
| Duration: 3 days | 
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| Schedule: 17th, 18th & 19th April 2012 | |
| Fees: €1,725 (UCD Alumni) €1,890 (Non Alumni) | |
| Programme Director: Prof. Damien McLoughlin |
"Performance Driven Marketing was informative, stimulating and very enjoyable. The venue and facilities were top class. The varied case studies and participants provided the necessary stimuli to challenge ones institutionalised perceptions in a meaningful manner."
Kevin McGrath, Product Manager, AIB Global Treasury Services
"This programme is a superb practical examination of performance driven marketing delivered over an extremely productive three days. Working with the excellent Damien McLoughlin and interacting with other programme participants really helped to bring clarity to areas that I had previously found indistinct. Three days well spent and very much recommended."
Brian Farrell, Marketing Manager, Modeva
"I am part of the Product Development side of the organisation, attending the programme highlighted the need to develop more than just the product! It gives me a framework to apply to the business challenges”
Mark Gleeson, Senior Group Manager, Microsoft
