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Performance Driven Marketing
| Duration: 3 days | 
|
| Schedule: 17th, 18th & 19th April 2012 | |
| Fees: €1,725 (UCD Alumni) €1,890 (Non Alumni) | |
| Programme Director: Prof. Damien McLoughlin |
This programme is designed and led by Professor Damien McLoughlin with the requirements of the following in mind:
- Directors and mangers assuming responsibility for marketing for the first time
- Directors and managers with marketing reponsibilities but without significant formal education in the area
- Entrepeneurs and general managers with a need for greater understanding of marketing
- Heads of other functions such as finance, operations and R&D
