Efe Camurdan is an Assistant Professor of Marketing at UCD. His research interests are in the area of consumer behaviour with an emphasis on motivation/needs and branding. He uses experiments when conducting research. Efe holds a PhD degree from Koc University. During his studies, he spent a year at University of South Carolina as a visiting Fulbright scholar. Prior to beginning his doctoral studies, Efe worked at Shell and Johnson & Johnson.
School Of Business