Julie Schiro

Lecturer/Assistant Professor

School Of Business



Dr. Julie Schiro is an Assistant Professor of Marketing at the Smurfit School of Business, University College Dublin. Her work explores how to motivate good behaviours (e.g., recycling, charity) through humour, awe, and other positive emotions rather than fear. Her other work explores a second interest, visual processing, specifically how visualizing information helps and hinders people's understanding. Dr. Schiro graduated summa cum laude from the University of Southern California with a bachelor's degree in business. She went on to complete her Ph.D. in marketing from the University of Colorado, Boulder. She has industry experience in market research and statistical consulting. To learn more, visit her website at



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