The Marketing Group at UCD has an international reputation for the quality of its research and teaching. The mission of the Marketing Group is to provide leadership in the teaching and practice of marketing through international-standard research and scholarly publications and by communicating marketing knowledge through excellence via our taught programmes.
The interaction between research and teaching is one of the key features distinguishing leading business schools around the world. We clearly recognise the link between research and teaching and strenuously promotes the development of high quality research.
The Marketing Group has a specific commitment to research and publication and the volume and range of its output strongly reflects this commitment. Each group member has brought distinct ideas and experience to bear in his/her research resulting in a valuable and rewarding diversity of topics and approach.
Increase in consumer spending in Ireland - but still in the shadow of Brexit
The latest Consumer Market Monitor (CMM), published by the Marketing Institute of Ireland and the UCD Michael Smurfit Graduate Business School, showed that spending in the consumer economy performed reasonably well in Q1 2017, up by 2.5%.
Consumer spending in Ireland feeling the pinch following Brexit
The recovery of the Irish consumer economy that was powering ahead through the first half of 2016 has slowed significantly in recent months.
Consumer Spending In Ireland Unaffected By Brexit - Latest Q2 CMM Report
Latest Q2 Report of the Consumer Market Monitor produced by UCD Smurfit School and the Marketing Institute of Ireland.
Consumer Market Monitor Q1 2016
Employment growth raises consumer confidence to highest levels in a decade.
Fixing the broken media model with additional services
Professor Mary Lambkin comments, "Traditional outlets need to augment their content with add-ons to compete".
Continued expansion of Faculty at UCD Business
Continued expansion of Faculty at UCD Business reflects its ability to attract the very best international and national academic staff.
Consumer Market Monitoring Q4 2015
The Q4 2015 CMM report shows that consumer spending is making a significant contribution to Ireland’s economic growth.
Professor Mary Lambkin
"Mergers and acquisitions as a growth strategy - Is bigger better?"
Professor Damien McLoughlin
"The marketing of Christmas"
Dr. Marius Claudy
"Developing and marketing sustainable products"
Captured by technology? How material agency sustains interaction between regulators and industry actors.
Finch, J., Geiger, S., & Reid, E. (2017). Captured by technology? How material agency sustains interaction between regulators and industry actors. Research Policy, 46(1), 160-170.
Not a Problem: A Downside of Humorous Appeals
McGraw, A. P., Julie L. Schiro, Philip M. Fernbach (2015), “Not a Problem: A Downside of Humorous Appeals,” Journal of Marketing Behavior, 1 (2), 187-208.
Consumer resistance to innovation; a behavioral reasoning perspective
Claudy, Marius, Rosanna Garcia, Aidan O'Driscoll (2014) 'Consumer resistance to innovation; a behavioral reasoning perspective'. Journal of the Academy of Marketing Science, 43
The importance of framing for consumer acceptance of the Smart Grid: A comparative study of Denmark, Norway and Switzerland
Madeleine Broman Toft, Geertje Schuitema, John Thøgersen (2014) The importance of framing for consumer acceptance of the Smart Grid: A comparative study of Denmark, Norway and Switzerland . Energy Research & Social Science 3, 113–123 -
Currently there are no events in this category