|Duration: 12 months / 24 months||
|Fees Full Time: €11,900 EU
€14,500 Non EU
|Fees Part Time: €6,500 pa EU
€7,800pa Non EU
|Schedule: Full-time / Part-time|
The MSc in Digital Marketing (full-time) is for Irish and International business graduates (or related area) who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.
The MSc in Digital Marketing (part-time) is for marketing executives as well as young digital professionals who want upscale their digital marketing and management skills.
Digital Technologies and the Internet have dramatically changed the way that businesses identify, communicate with, and sell to customers, as well as changing the way businesses manage ongoing interactions with consumers and the wider public. The rapid replacement of traditional media by social networking sites, mobile applications, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capture and capitalise on the opportunities of an enormous audience through digital channels. Marketing professionals, in particular, must have an in-depth understanding of digital tools and techniques that permeate all aspects of the interaction with customers.
This programme is pitched at an advanced level and takes a strongly analytical view on the role and value of all aspects of digital technology in the conduct of modern business.
Specific objectives of this programme are:
You will gain a deep understanding of the strategic as well as the practical role that digital media plays in managing all aspects of marketing. The combination of strategic, analytical and practical elements will provide graduates of this programme with a distinct advantage in the marketplace. Both Irish and international students will benefit from UCD Smurfit School's location in Dublin, which is fast becoming known as the 'digital capital of Europe'.