- Accounting and Finance
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- MSc in Marketing
- MSc in Marketing Practice
- MSc in Digital Marketing
- Technology
- General Management
- Research Masters (MPhil)
- HRM and Organisational Behaviour
- A-Z of Specialist Masters
MSc in Digital Marketing
Programme highlights
This MSc in Digital Marketing is focused at an advanced level, bringing together the ideas of leading international academics with best practice in the practical domain. In this way, it is quite different from the basic skills courses that are already on offer in the marketplace. This new programme will take a strongly analytical view on the role and value of all aspects of digital technology in the conduct of modern business. The intention will be to contribute to the development of the newly emerging business model which has the internet at its centre, and which represents a step change in the traditional marketing model that has served the discipline well for the past 50 years.
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