- Accounting and Finance
- Innovation through ICT
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- MSc in Marketing
- MSc in Marketing Practice
- MSc in Digital Marketing
- Technology
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- Research Masters (MPhil)
- HRM and Organisational Behaviour
- A-Z of Specialist Masters
MSc in Marketing
Programme structure
The programme is offered as a one-year full-time programme or on a two-year part-time basis. You will be assessed by examination and continuous assessment.
To graduate, students must complete seven modules and a Marketing Project (using ideas and applications from these courses). Previous projects have been conducted for client companies such as Unilever, C&C Group, Paddy Power and the National Lottery.
Curriculum
| Semester | Modules |
|---|---|
| Semester 1 | 2 Core Modules 1 Option Module |
| Semester 2 | 2 Core Modules 1 Option Module |
| Summer Term | Marketing Project 1 Option Module |
Core Modules
- Corporate Marketing Strategy
- Consumer Marketing
- Marketing Communications
- Applied Market Research
- Marketing Project
Option Modules
Typical options offered to MSc Marketing students during the academic year would include:
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