- Accounting and Finance
- Innovation through ICT
- International Business
- Management
- Marketing
- MSc in Marketing
- MSc in Marketing Practice
- MSc in Digital Marketing
- Technology
- General Management
- Research Masters (MPhil)
- HRM and Organisational Behaviour
- A-Z of Specialist Masters
MSc in Marketing
Programme highlights
Real work experience
During the programme, you will complete a major group project based on a live case study for a real company, and address a major strategic problem/opportunity faced by the briefing company. Recent group projects included work for: Unilever (Lyons Tea and Knorr); Bupa Ireland; C&C Group (Club Energise); and Lynx Deodorant.
The purpose of the project is to provide a unique opportunity for you to reflect on the marketing theory and research methods studied, putting theory into practice. The project is competitive, with eight/nine teams competing against one another.
The project also relies heavily on action learning and is as close as possible to marketing/brand management work experience in a university environment. The two groups considered best will present their findings to the briefing company.
Summer School Abroad Opportunities
Utilising our relationship with renowned universities overseas, you can study under internationally respected professors, sample business life in foreign companies and enjoy a wonderful social life in the company of your peers.
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