|Duration: 12 months||
|Starting: September & February each year|
|Fees : €12,900 EU
€14,500 Non EU
|Application Deadline: 28th March 2014|
Although a keen interest in marketing is important, the programme blends both business and non-business graduates.
The MSc in Marketing Practice is a one-year, full time Masters degree programme based around the concept of Action Learning. It blends your existing theoretical knowledge with real commercial experience in a variety of marketing situations.
The ‘Action Learning’ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business and students on the programme assume the role of 'Marketing Advisors'. You will work on commercial projects for external corporate clients from an office at UCD Smurfit School, which mirrors any other professional environment. Past Advisors have worked on projects for organisations, such as Unilever, Vodafone, Nivea for Men, Glanbia and The Irish Rugby Football Union.
The contact with clients and events organised throughout the year provides the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and will develop excellent interpersonal skills.
The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace.