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MSc in Marketing Practice

MSc in Marketing Practice Summary

Duration: 12 months	Focus on professional and personal development Highly-motivated students Excellent career prospects Expert faculty
Schedule: Full-time
Starting: September & February each year
Fees : €12,900 EU €14,500 Non EU	Application Deadline: 28th March 2013

Who is the MSc in Marketing Practice for?

Although a keen interest in marketing is important, the programme blends both business and non-business graduates.

What will I learn?

The MSc in Marketing Practice is a one-year, full time Masters degree programme based around the concept of Action Learning.  It blends your existing theoretical knowledge with real commercial experience in a variety of marketing situations.

What is the programme about?

The ‘Action Learning’ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business and students on the programme assume the role of  'Marketing Advisors'.  You will work on commercial projects for external corporate clients from an office at UCD Smurfit School, which mirrors any other professional environment. Past Advisors have worked on projects for organisations, such as Unilever, Vodafone, Nivea for Men, Glanbia and The Irish Rugby Football Union.

How will I benefit?

The contact with clients and events organised throughout the year provides the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and will develop excellent interpersonal skills.

Course objective

The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace.

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