- Accounting and Finance
- Innovation through ICT
- International Business
- Management
- Marketing
- MSc in Marketing
- MSc in Marketing Practice
- MSc in Digital Marketing
- Technology
- General Management
- Research Masters (MPhil)
- HRM and Organisational Behaviour
- A-Z of Specialist Masters
MSc in Marketing Practice
Programme structure
To graduate from the programme, you must engage in the following and also complete a dissertation:
- Commercial projects
- Lectures in leading edge management thought
- Guest speakers
- In-company executive shadowing
- Annual seminars
- On-going support and guidance from management team
- Structured feedback and appraisal process
- Mentor programme
- Business networking
- Action learning dissertation
The dissertation on Action Learning requires you to reflect on and record your personal and professional development throughout the programme. Chapters of the dissertation are completed at various intervals throughout the year and a final document is then submitted upon completion of the programme.
Curriculum
To help you better understand the work you do on the programme, you must complete a number of key educational modules in Strategic Marketing, Market Research, Real Marketing Management and Contemporary Marketing Strategy.
Other areas of study will include:
- Personal and professional development
- Leadership skills
- Confidence building
- Professional business behaviour
- Teamwork
- Attitudes and values
- Emotional intelligence
- Increased business and market knowledge
- Client management
- Communication skills
- Problem solving
- Conflict management
- Time management
- Networking
The modules covered will be:
Core Modules
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