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MSc in Marketing Practice

Programme highlights

Action Learning

 

The MSc in Marketing Practice is a one-year, full time Masters degree programme based around the concept of Action Learning. It blends your existing theoretical knowledge with real commercial experience in a variety of marketing situations.

Marketing Advisors

 Approximately 42 graduates assume the role of Marketing Advisors on the programme every year. You will work on commercial projects for external corporate clients from an office at the UCD Michael Smurfit Graduate Business School, which mirrors any other professional environment. Past Advisors have worked on projects for organisations, such as Unilever, Vodafone, Nivea for Men, Glanbia and The Irish Rugby Football Union.

Personal and professional development

 The MSc in Marketing Practice provides you with the opportunity to grow in terms of personal and professional development. This development is assisted by skills enhancing seminars, including presentation skills, impression management and interview and CV preparation skills. You also receive bi-annual appraisals and structured feedback through the year.

Impressive staff student ratio

 The MSc in Marketing Practice has an impressive staff to student ratio. This consists of a combination of a permanent management team, external consultants who work with you on projects, leading edge lecturers who provide academic lectures and a team of mentors.

Unique dissertation

 The dissertation to be completed on the MSc in Marketing Practice is unique in its composition, as it is a reflection of your time on the programme, whilst also using the concept of Action Learning to track this experience.

Networking

 The MSc in Marketing Practice offers you a unique platform for networking, with events, including the ESB Business Breakfast and the programme’s Alumni Barbeque, both of which are specifically organised by you. This provides you with the opportunity to liaise with leading business people. Networking opportunities are furthered by regular Guest Speakers, who supply career advice and give you an insight into a variety of industries they are interested in.

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