Student profile

This part-time course is suitable for marketing professionals looking to deepen their digital knowledge and broaden their skill set. It is also suited to professionals currently working in the digital industry who wish to improve their managerial skills and gain further strategic insights.

The course is also offered as a one year full-time option


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Duration: 24 months
Schedule: Part-time
Starting: September 2017
Fees PT EU: €7,250 pa
PT Non-EU: €9,150 pa

Important Note: Tuition fees and other charges are subject to change each year. Read more.

What will I learn?

The careful balance of theory and practice within the course is designed to help active professionals make further strides within their career and within the Digital Marketing industry.  


Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies.


The vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM and web data analysis.


The necessary balance of conceptual understanding and hands-on skills to make professionals of the course highly sought after by potential recruiters.

Meet our faculty and students

Watch the videos below to learn more about UCD Smurfit School and the MSc in Digital Marketing.  To view our full video gallery click here.

How will I benefit?

Successful completion of the course will equip professionals with the strategic know-how to analyse digital marketing practices as well as the operational skills to implement their own solutions.

  • A distinct advantage in the marketplace due to the combination of strategic, practical and analytical aspects to the course content.
  • A wide range of career opportunities within the industry, including marketing management, advertising and design, online business management, market research and PR.
  • Graduates from the course come from and/or go and work for digital enterprises (Google, Facebook, LinkedIn, Twitter), digital advertising agencies (SimplyZesty) as well as other industries (Bank of Ireland, Ryanair).  
Course features

Course features

Input from leading experts – course content is delivered by a team comprising of leading academics from the field and top professionals from global internet companies.

The digital capital of Europe – the close association between UCD Smurfit School in Dublin and the world’s leading digital marketing companies offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Flexibility for professionals – the two-year part-time option is taught via twice-weekly evening classes and structured so as to facilitate the combination of study and professional life.

If you have any questions for us please don't hesitate to call and we would be happy to help

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