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What will I learn?

The careful balance of theory and practice within the course is designed to make graduates fully prepared to enter the digital marketing industry or, in the case of professionals, progress further in their career.

Analytical insight into the role of digital marketing in business and its current contribution to boosting effectiveness and efficiency within companies.

 

The vital operational skills needed to successfully implement online advertising campaigns, social media marketing, e-CRM systems and web data analysis.

 

The necessary balance of conceptual understanding and hands-on skills to make graduates of the course highly sought-after by potential recruiters.

How will I benefit?

Graduates emerge from the course with the strategic know-how to analyse digital marketing practices as well as the operational skills to implement their own solutions.

  1. A distinct head-start in the marketplace due to the combination of strategic, practical and analytical aspects to the course content
  2. A wide range of career opportunities within the industry, including digital marketing management, advertising, online business management and market research
  3. Recent graduates of the course are being recruited by digital multinationals such as Facebook, LinkedIn, Salesforce, Oracle. Numerous non-digital companies (P&G, Ryanair, Bank of Ireland) have also hired our graduates thanks to their digital expertise.

Curriculum

This course comprises core modules and option modules (4 + 3), as well as an applied, market-relevant project in the final summer term.

Specific objectives of this course are:

Semester 1Semester 2Summer Term

+ 2 option modules

+ 1 option module

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