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Programme Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Quick Facts

83%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

24 months

Part-Time Programme Duration

September 2018

Starting

Current Class Profile

56

Class size

25

Average Age

70% / 30%

Females/Males

15

Nationalities

64%

International class %

The Smurfit Experience

Want to find out more?  Watch the videos below to gain deeper insight into the programme and campus life.

Events

Jun

13

Join us at our Part-time Masters Open Evening on Wednesday, 13th of June

Carysfort Avenue, Blackrock, Co. Dublin

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