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Programme Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project for which students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Quick Facts

93%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

24 months

Part-Time Programme Duration

September 2018

Starting

Current Class Profile

54

Class size

24

Average Age

72% / 27%

Females/Males

14

Nationalities

78%

International class %

The Smurfit Experience

Want to find out more?  Watch the videos below to gain deeper insight into the programme and campus life.

Events

Oct

24

Cork Information Evening

River Lee Hotel, Western Road, Cork

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Oct

26

Belfast Information Evening

Clayton Hotel Belfast, 22-26 Ormeau Ave, Belfast BT2 8HS, UK

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Nov

1

Quinn Pop Up Stand November 2017

UCD Lochlann School of Business

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Nov

8

MSc Open Evening

Carysfort Ave, Blackrock, Co. Dublin

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