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Programme Overview

This part-time course is taught via twice-weekly evening classes and is suitable for marketing professionals looking to deepen their digital knowledge and broaden their skill set. It is also suited to professionals currently working in the digital industry who wish to improve their managerial skills and gain further strategic insights.

The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace.

Specific objectives of this course are:

  1. To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
  2. To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.
  3. To develop practical skills in applying digital technologies such as online advertising, social media marketing, CRM systems and web data analytics in running the modern business
  4. To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the course.

The course is also offered as a one year full-time option.

Quick Facts


Minimum Years of Work Experience Required

24 Months

Part-Time Programme Duration

September 2018


Current Class Profile


Class size

68% / 32%





International class %


Average Age

The Smurfit Experience

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