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MSc in Marketing

MSc in Marketing Summary

Duration: 12 months / 24 months	Part-time or full-time Highly-motivated students Excellent career options Expert faculty
Schedule: Full-time / Part-time
Starting: September /
Fees Full Time 2010/11: €11,900	Fees Part Time 2010/11: €6,500 pa

Programme highlights

Real work experience

During the programme, you will complete a major group project based on a live case study for a real company, and address a major strategic problem/opportunity faced by the briefing company. Recent group projects included work for: Unilever (Lyons Tea and Knorr); Bupa Ireland; C&C Group (Club Energise); and Lynx Deodorant.

The purpose of the project is to provide a unique opportunity for you to reflect on the marketing theory and research methods studied, putting theory into practice. The project is competitive, with eight/nine teams competing against one another.

The project also relies heavily on action learning and is as close as possible to marketing/brand management work experience in a university environment. The two groups considered best will present their findings to the briefing company.

International Marketing Elective

Students are given the opportunity to take an International Marketing Elective held at the University of Venice during the Spring semester. The week long trip consists of company visits, projects and lectures at the renowned University of Venice.

Summer School Abroad Opportunities

Utilising our relationship with renowned universities overseas, you can study under internationally respected professors, sample business life in foreign companies and enjoy a wonderful social life in the company of your peers.

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