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MSc in Marketing Practice

MSc in Marketing Practice Summary

Duration: 12 months	Focus on professional and personal development Highly-motivated students Excellent career prospects Expert faculty
Schedule: Full-time
Starting: September & February each year
Fees 2010/11: €12,500	Application Deadline: 26th February 2010

Who is the MSc in Marketing Practice for?

Although a keen interest in marketing is important, the programme blends both business and non-business graduates.

What will I learn?

You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.

How will I benefit?

The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills.

What is the programme about?

The ‘Action Learning’ technique is the winning premise of this programme. Students learn through doing. The programme mirrors a business: students are Marketing Advisors, based in an office in the School and working on commercial projects for external business clients.

Course objective

The main aim of the programme is to help Marketing Advisors develop their personal and professional skills, making the transformation from graduates into highly professional managers. Working on commercial projects for companies helps you acquire skills that are relevant to every workplace.

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