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Programme Overview

For many executives who have already achieved success as a functional expert, stepping up to a wider management role can be a difficult and potentially risky transition. You will need a comprehensive toolkit in order to make this transition from specialist to generalist a successful one.

The newly refreshed Diploma in Advanced Management Performance (AMP) will give executives the confidence to manage the complexity you will be facing as you develop from a specialist into a generalist. In short, AMP’s unique tools and insights will prepare executives to succeed in this most difficult of transitions, the point in a manager’s career when they need to quickly expand their knowledge of business.

It will give executives the solid foundation to be able to go back to work able to ask the right questions and challenge your teams to think differently. The combination of theory and real-world application with an immersive learning experience makes this a very practical programme. Participants will return to their organisation with the necessary analytical skills and strategic toolkit for improving both short-term and long-term performance.

Key Details

6th February 2020

Next Intake

€7,945 & €7,547*


12 Months


6 x 2 Days (Friday & Sat)


NFQ Level 9 / 30 ECTS

Accredited / Credits

Module Dates




Module 1

6th February 2020 (Thurs 1-5pm)
7th & 8th February 2020 (Fri & Sat)

Marketing Strategy for Profitable Growth in The Digital Era

Module 2

20th & 21st March 2020 (Fri & Sat)

Competitive Advantage through Operations

Module 3

24th & 25th April 2020 (Fri & Sat)

Decision Making for Strategic Execution

Module 4

Thurs 4th June 2020 (2-5pm)

5th & 6th June 2020 (Fri & Sat)

Site Visit

Project Management for Executives 

Module 5

4th & 5th September 2020 (Fri & Sat)

Improving Business Profitability

Module 6

16th & 17th October 2020 (Fri & Sat)

Personal Impact and Presence



Want to find out more? Watch the videos below to gain deeper insight into this diploma.

The Smurfit Experience






Kerry Taste & Nutrition Europe



Dancor Civil Engineering Limited



Sustainable Energy Authority of Ireland






Coca-Cola Hellenic Bottling

MSc Pathway

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of ten diploma programmes. If participants successfully complete any three of these ten diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).

Our portfolio of pathway diplomas build on your existing skill set and add relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly-changing environments. Our unique teaching method, immersive learning environment and world-class faculty combine to produce an educational experience like no other.

The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. Workshops are typically held on Fridays and Saturdays to minimise interference with busy work schedules. The majority of our diploma programmes are assessed on a module-by-module basis through a variety of practical assignments. There are no examinations (excluding the Diploma in Corporate Governance).

Top 50 Global Ranking

UCD Smurfit Executive Development has been ranked 1st in Ireland, 24th in Europe and 43rd in the world for its Open Enrolment programmes according to the prestigious 2019 Financial Times Executive Education Rankings. In securing the 43rd place, it is the third consecutive year that Smurfit Executive Development has achieved a global top 50 ranking, rising five places from the 2018 ranking of 48th. By securing a top 25 ranking amongst European peers, UCD Smurfit Executive Development is one of only 10 business schools in the UK and Ireland to feature in the ranking.

Discover our Rankings and Accreditations