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Programme Overview

For many executives who have already achieved success as a functional expert, stepping up to a wider management role can be a difficult and potentially risky transition. You will need a comprehensive toolkit in order to make this transition from specialist to generalist a successful one.

The Diploma in Advanced Management Performance (AMP) will give executives the confidence to manage the complexity you will be facing as you develop from a specialist into a generalist. In short, AMP’s unique tools and insights will prepare executives to succeed in this most difficult of transitions, the point in a manager’s career when they need to quickly expand their knowledge of business.

It will give executives the solid foundation to be able to go back to work able to ask the right questions and challenge your teams to think differently. The combination of theory and real-world application with an immersive learning experience makes this a very practical programme. Participants will return to their organisation with the necessary analytical skills and strategic toolkit for improving both short-term and long-term performance.

Key Details

23rd March 2022

Next Intake

€7,945 or €7,547*


12 Months


6 x 2 Days


NFQ Level 9 / 30 ECTS

Accredited / Credits

Module Dates

Module Title



Module 1: Competitive Advantage through Operations SBUS45640

Stephen Boyle

Dr. Brian McGrath

Wed 23rd March (1-5pm)

Fri 25th & Sat 26th March 2022 

Module 2: Marketing Strategy for Profitable Growth (In Digital Era) SBUS41370

Associate Prof. Andrew Keating & Dr. Marius Claudy

Fri 13th & Fri 14th May 2022

Module 3: Decision Making for Strategic Execution SBUS45630

Stephen Boyle & Associate Professor Jacob Eisenberg

Thurs 23rd & Fri 24th June 2022 

Module 4: Project Management for Executives including site visit. SBUS45620

Dr. Gearóid Hardy

Thurs 1st Sept (pm), Fri 2nd & Sat 3rd September 2022 

Module 5: Improving Business Profitability  SBUS41400

Associate Professor Paul Ryan

Fri 14th & Sat 15th October 2022 

Module 6: Personal Impact and Presence SBUS41410

Stephen Boyle

Fri 25th & Sat 26th November 2022

Please note - 100% attendance is required at all modules. 
Timing:  Typically 9.00am to 5.00pm on Friday and 8.30am to 4.30pm on Saturday


Want to find out more? Watch the videos below to gain deeper insight into this diploma.

The Smurfit Experience






Kerry Taste & Nutrition Europe



Dancor Civil Engineering Limited



Sustainable Energy Authority of Ireland






Coca-Cola Hellenic Bottling

MSc Pathway

This standalone diploma also forms part of the optional MSc in Business (Leadership & Management Practice) Pathway. The pathway framework is comprised of ten diploma programmes. If participants successfully complete any three of these ten diplomas within a recommended 5-year timeframe, they are awarded with the MSc in Business (Leadership & Management Practice).

Our portfolio of pathway diplomas build on your existing skill set and add relevant value to your business needs. From corporate governance to leadership development, our diplomas deepen your understanding of contemporary business issues and will help you become a stronger leader who can deal with complex issues in rapidly-changing environments. Our unique teaching method, immersive learning environment and world-class faculty combine to produce an educational experience like no other.

The majority of our diploma programmes are delivered over a series of 6 two-day workshops within a 10-12 month period. Workshops are typically held on Fridays and Saturdays to minimise interference with busy work schedules. The majority of our diploma programmes are assessed on a module-by-module basis through a variety of practical assignments. There are no examinations (excluding the Diploma in Corporate Governance).

Top 50 Global Ranking

UCD Smurfit Executive Development has been ranked 1st in Ireland, 27th in Europe and 42nd the world for its Open Enrolment programmes according to the prestigious 2020 Financial Times Executive Education Rankings. In securing the 42nd place, it is the fourth consecutive year that Smurfit Executive Development has achieved a global top 50 ranking. 

This year is our first year participating in the Customised programmes ranking, and we are delighted to announce we placed 85th globally and 47th in the European top 50. By offering a world-class range of customised, diploma and open enrolment programmes, Smurfit Executive Development helps executives and their organisations create new opportunities to drive growth and create value. 


Discover our Rankings and Accreditations