A completed application form, digital photograph and copy of transcripts for all university-level degrees (if applicable and excluding those taken at UCD) will be required. A telephone interview with the Programme Director will form part of the application process. The interview helps determine whether the programme is the most appropriate educational solution for the applicant.
In-person programme - our suite of Professional Diplomas will be delivered in-person at Smurfit Executive Development on UCD's Smurfit School Blackrock campus to facilitate the best learning experience for participants. Participants are required to attend in person. In exceptional circumstances, we may be able to facilitate an alternative delivery option but each request will be dealt with on a case-by-case basis by our Programme Director & Programme Management Team.
Participants should have at least 5 years management experience and hold a primary degree or equivalent professional qualification. Consideration will also be given to applicants who do not hold a primary degree but whose depth of industry/organisational experience, deems them suitable participants.
The diploma programme is demanding and participants should be free of other responsibilities on the days of the workshops. 100% attendance is required.
We would encourage you to check the module dates listed on the overview page to ensure your availability. If you do miss a module due to unexpected circumstances, there is no longer an option to take that module with another intake of the programme. You will be required to complete an additional assignment as well as the module assignment. Full details on the module assignment as well as the additional assignment will be shared with the participant.
2024 Tuition Fees
The fee for the 2024 intake of €8,670 or €8,260* (*UCD Business Alumni discount) is a comprehensive cost that includes your tuition, all course-related materials, lunches and refreshments while on campus, access to the UCD Libraries etc. There are no additional overheads to be incurred. We offer staged payments and there is no interest charged for choosing this option.
Important Note: Tuition fees and other charges are subject to change each year. Click here to read more.
Programme tuition fees for the year of entry into a programme can be viewed online here.
Tax relief is available on tuition fees for participants who wish to self-fund. Please see www.revenue.ie for further information on how to apply for this relief. All decisions on individual tax relief requests are subject to the discretion of the Revenue Commissioners.
Successful participants will be awarded a Professional Diploma in High Performance Sales and Business Development. This qualification is accredited and awarded by University College Dublin and valued at 30 credits. It is positioned at Level 9 on the National Framework of Qualifications. This diploma forms part of the MSc in Business (Leadership & Management Practice).