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Alumni Testimonials

Lifelong learning is the cornerstone of UCD Smurfit Executive Development’s approach. No matter how far you have advanced in your career, there are always new insights to uncover, different mind-sets to explore and more opportunities for growth. Smurfit Executive Development’s transformational experience has made an impact on executives around the globe. Here are a few stories from participants who embraced their Diploma in High Performance Sales & Business Development journey and emerged equipped to grow themselves, their teams and their organisations.

Deirdre Sweeney, Lead Customer Success Manager, Global Accounts at LinkedIn

Deirdre Sweeney, Lead Customer Success Manager, Global Accounts at LinkedIn

"It exceeded all my expectations. It was such a fantastic experience. The comradery between the people in the class was uplifting. The lecturers were exceptional. They put so much effort into their content and delivery. They brought an impressive blend of academic and industry experience merged with a coaching mindset that really challenged our thinking."

Niall Martin, Sales Director at Dublin City University LS (DCU Commercial Limited)

Niall Martin, Sales Director at Dublin City University LS (DCU Commercial Limited)

"I've already seen tangible results in our business performance. Results have improved. The programme definitely makes you a better salesperson and improves how you approach the sales process. I can see the numbers being enhanced."

David Cass, Partner and Head of Transformation and Change at Sia Partners Consulting Ireland

David Cass, Partner and Head of Transformation and Change at Sia Partners Consulting Ireland

"Strategy for Breakthrough Sales Performance was our first module and a very good way to start because it unpicked all the elements of a sales strategy for a large sales team & organisation. This module challenged us to think about our own situation and teams. The coaching module was a very personal and honest session in terms of everyone getting their chance to speak their mind, talk about actual problems and get help from other people. I also thought the practical elements of the negotiation module were very good and highly interesting."

Brian McCarthy, Sales Director at UrbanMedia

Brian McCarthy, Sales Director at UrbanMedia

"This diploma provides a great opportunity to re-evaluate everything you do commercially. It helps confirm the areas in which you’re performing well and provides solutions to the areas that require improvement, as well as delivering a greater understanding of what behaviours are required to achieve your business development and sales goals."

Ian Culshaw, Sales and Marketing Director, UK at ECG On-Demand

Ian Culshaw, Sales and Marketing Director, UK at ECG On-Demand

"If pushed for one key takeaway it would probably be to ‘stay curious’. When the Programme Director first said these words it didn’t really hit me. As he repeated this statement several times it really resonated. Be engaged, be energetic and keep asking questions to enhance your learning."

Declan Kelly, Managing Director at Moyne Roberts Ireland Ltd & Apex Fire Ltd in Ireland

Declan Kelly, Managing Director at Moyne Roberts Ireland Ltd & Apex Fire Ltd in Ireland

"My advice to potential Diploma in High Performance Sales and Business Development participants is to go for it, you don't have to have a sales title to learn from this diploma. You will not regret doing this diploma. As the great Napoleon Hill once said, "Our only limitations are those we set up in our own minds, Whatever the mind can conceive can believe, it can achieve."

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