Content includes
- Gain a thorough understanding of the impact of digital technologies on organisations and competition.
- Exposure to frameworks and models, together with a language, to comprehend and converse about digital business transformation.
- Introduction to tools to analyse the capabilities of digital technologies and explore their potential strategic and operational impact.
- Understanding the core building blocks of a digital enterprise.
- Advice to address the key questions of where, when, and how to invest to realise digital ambitions.
- Recognise and understand the challenges that organisations face in realising expected outcomes as they look to implement digital technologies.
- Discover a core of good practices that serve as a basis for the development of a general framework for success with digital.
- Advice for establishing an environment for success with digital.
- A practical tool to map an organisation’s digital journey.
- Guidance to design and manage the transformation to realise planned business outcomes.
- Lessons and recommendations from research and practice.
Faculty Lead - Prof. Joe Peppard
Professor Joe Peppard is Academic Director at UCD Smurfit Executive Development. Previously, he was a faculty member at MIT Sloan School of Management, ESMT Berlin, and at Cranfield School of Management, UK. A leading authority on digital transformation, his research studies contemporary issues and challenges that managers face in an environment of accelerating technological change. While academically rigorous, with his research he seeks to steer a pragmatic path. He recognises that managers want frameworks and models to help them understand their own predicaments, insights to figure out options and consequences, and clear actionable advice and guidance. In his writings and teaching, Professor Peppard seeks to help the busy manager to be successful. Last year, The Wall Street Journal cited his research on digital transformation as one of “10 tech events that will shape the future.”
Discover our Rankings and Accreditations
