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Meet the Faculty

UCD Michael Smurfit Graduate Business School has one of the most highly regarded faculties of any business school in the world and the most productive researchers in the country. Rigorous, interactive, and dynamic, they present topics via a range of engaging methods, including case studies, simulation exercises, self-assessment and small group discussions. The programme’s faculty offer a blend of academic excellence, real-world relevance and practical application that provides participants with unparalleled opportunities to expand their capabilities

Damien McLoughlin is Anthony C. Cunningham Professor of Marketing and Associate Dean at UCD Michael Smurfit Graduate Business School. He has previously served on the faculty of the S.C. Johnson Graduate School of Management at Cornell University and the Indian School of Business. For the past three years he has been a faculty member on the Harvard Business School Agribusiness seminar, an annual programme attended by 200 CEO’s and leaders from global food firms which seeks to highlight the best growth opportunities and most pressing challenges facing the industry. In the 2013 programme he wrote and led a case discussion on the strategy issues arising from Russia’s accession to the WTO. Damien has published more than seventy papers and a book on strategy and marketing issues. He has also written more than a dozen case studies, mainly relating to leadership and strategy issues in the food and agribusiness sector.


Andrew Keating B.A., MBS, PhD is a lecturer at UCD School of Business. Since 2000 he has been teaching in the areas of Consumer and Buyer Behaviour and Marketing Management, at undergraduate and post-graduate levels, and his teaching has been highly regarded at both levels. Andrew’s research interests focus mainly on business-to-business networks and strategic marketing for start-up companies.

His work has been published in international journals such as Consumption, Markets and Culture and the Journal of Consumer Behaviour. He is also a member of the STS (Science Technology and Society Group), an international cross-disciplinary research group.


 Dr. Marius Claudy is an Associate Professor of Marketing at UCD College of Business. His research is concerned with the adoption, diffusion and marketing of sustainable innovation, which he investigates in consumer as well as organisational contexts. His work has been disseminated in international journals like the Journal of the Academy of Marketing Science, Journal of Public Policy and Marketing, Journal of Product Innovation Management, or the Journal of Business Ethics. Marius is currently leading a multinational research project, which investigates how businesses implement ecological objectives into the development of new products and services, ultimately “creating more with less”. His research is sponsored by the Product Development and Management Association (PDMA) and won the prestigious David L Wilemon Research award for best research proposal. Before Marius pursued an academic career he worked as an economist for the Department for Work and Pensions in London, during which he conducted strategic analyses in areas of social-welfare and labor market politics as well as climate change.


Julie is an Associate Professor of Marketing at the Smurfit School of Business, University College Dublin. Her work explores how to motivate good behaviours (e.g., recycling, charity) through humour, awe and other positive emotions rather than fear. Her other work explores a second interest, visual processing – specifically how visualising information helps and hinders people’s understanding.

Julie graduated summa cum laude from the University of Southern California with a Bachelor›s degree in Business. She went on to complete her PhD in Marketing from the University of Colorado, Boulder. She has industry experience in market research and statistical consulting. To learn more, visit her website at

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