This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.
The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies’ offers students and professionals on the course a great opportunity to gain experience from the best in the industry.
Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.
We also offer a 2 year Part-Time option which is taught via twice-weekly evening classes and structured so as to facilitate the combination of study and professional life.
% Employed after 6 months
Full-Time Programme Duration
Part-Time Programme Duration
Based on class of 2017/18
63% / 37%
International class %
The Smurfit Experience
Want to find out more? Watch the videos below to gain deeper insight into the programme and campus life.
Masters Open Evening November 2018
UCD Smurfit Executive Development Centre, Blackrock Campus
MSc Information Webinar November 2018
UCD Smurfit School on Tour in Vietnam, Japan & India
Ho Chi Minh, Hanoi, Tokyo, Delhi, Pune & Mumbai