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This Programme (full and part-time) is now closed for applications for the academic year, 2019/20

This Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies’ offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.

Part-Time Delivery:

UCD Smurfit School will not offer a dedicated Evening Part Time MSc in Digital Marketing for the academic year 2019/20 - a new student intake into Year 1.   It is still possible to do this MSc Part Time over two years but to note that lectures are taken from the Day Timetable along with the one year Full Time students. Please refer to the UCD Smurfit School Executive Development website for a forthcoming announcement on new part-time programmes in this area for Autumn 2019.

Quick Facts


% Employed after 6 months

12 Months

Full-Time Programme Duration

September 2019


24 months*

Part-Time Programme Duration

Class Profile

Based on 3 year average


Class size


Average Age






International class %

The Smurfit Experience

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