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Overview

The vision of the MSc in Digital Marketing is to be a fiercely modern, relevant, and rigorous course graduating the best marketers in the country who are experts in both marketing as a field and digital marketing, specifically, and are hired at the top business companies in Ireland and around the world. This Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Course content is delivered by a team comprising leading academics from the field and top professionals from global internet companies.

Quick Facts

96%*

% Employed after 6 months

12 Months

Full-Time Programme Duration

September 2021

Starting

Class Profile

Based on 4 year average

58

Class size

25

Average Age

59%/41%

Females/Males

14

Nationalities

62%

International class %

The Smurfit Experience

View our Video Gallery and Webinars On-Demand to gain a deeper insight into our programmes and the student experience. These videos and webinars provide valuable and practical insight as you consider your Business Masters options.

Events

Nov

27

Admissions Virtual Drop In Sessions

Zoom

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