What will I learn?
As the business world undergoes fundamental technological and commercial challenges and change, the leadership and management competencies experienced and learnt in the world of retail have become increasingly critical for every organisation and operation. Every business now either has a retail dimension or needs to build these critical competencies in order to stay competitive.
Retailers run fast moving, commercially driven, constantly innovating businesses, which give us an insight into business leadership today. The Digital Revolution has meant consumers and customers have become harder to find and more difficult to please and retailers have experienced the most dramatic changes in a constantly evolving world.
The MSc in Retail Leadership will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.
- Marketing insights and analytics
- Marketing strategy
- Omni channel marketing communications
- Retail & Digital Procurement and Merchandising
- Retail consumer experience & behaviour
- Leading retail in the digital age
- Retail industry project
Note: detailed module information will be available in the coming weeks
How will I benefit?
New to UCD Smurfit School, this programme will provide graduates with employment opportunities with leading companies and brands around the world. The skills and competencies acquired provide a head-start for entry into a broad management development programme within major international companies, franchise operations and networks, as well as services from telecommunications to finance and banking where retail is central to their success.