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What will I learn?

The course content has been designed to equip students with the skills to devise and successfully implement strategic initiatives based upon detailed assessment of the internal and external environments of a company. This involves:

A comprehension of management theory and practice in order to strengthen a company’s competitive position and boost its profitability.

Insight into the strategies used by companies across various sectors and the factors contributing to their success or failure.

The knowledge required to make accurate appraisals of the planning and controlling systems of firms, and design alternative ones where necessary.

The frameworks and critical skills required to acquire and allocate financial and non-financial resources within the context of a strategic initiative.

How will I benefit?

  1. Learn to identify the key market and non-market factors impacting the success of a company.
  2. Expand your knowledge of the analytical tools and critical skills needed to evaluate, design and implement company-level strategies with a focus on increasing profitability.
  3. Hone your understanding of the challenges managers face in designing and implementing strategies and ability to recommend solutions through reports, presentations and discussions.
  4. Upon graduation, choose from a range of sectors and positions, from strategic management consulting and financial services through to regulation and government services and graduate positions.


Students on the course must fulfil a range of core and option modules (4 + 2), as well as a dissertation or additional core module (Managing the Negotiation Process) + 2 further option modules in the final summer term.

The course is designed to offer students the theoretically rigorous and practically relevant business skills needed to succeed in today’s business environment.

The versatile nature of the curriculum offers access to a wide range of career opportunities both nationally and internationally.

Autumn Trimester

Spring Trimester

Summer Trimester

  • Competitive and Corporative Strategy  
  • Technology and Innovation Strategy
  • Decision Making Strategies and Techniques

+ 1 option module

 + 2 optional modules


Note: option modules listed are indicative of what has been delivered in previous years. What is offered each academic year is subject to change.

Participants on the MSc in Strategic Management and Planning learn to identify the key factors that determine the success of a company taking into account both market and non-market strategies. They also expand their knowledge of the analytical tools and the skills needed both to design and implement firm level strategies (Purpose).  

The programme exposes students to the skills and techniques needed to manage the strategic direction of a firm: strategy, management, leadership, critical thinking, negotiations and decision-making techniques (education and subject/discipline/professional values).

The programme promotes a positive environment where: students are encouraged to take ownership for their learning journey; learning is rooted in rigorous management research; and the unique contributions of students from various cultural backgrounds are valued and used as opportunities to challenge existing approaches (the nature of the learning environment for students).  

In addition to lectures, students work individually and in small groups on business cases and assignments. Students are also exposed to skills training sessions, and presentations by visiting lecturers and practitioners. Students also receive training in analytical and research methods and have the option to write an individual thesis on a management topic of their choice (key approaches to teaching, learning and assessment).

On successful completion of the programme students should be able to:

Programme Goals:

Programme Learning Outcomes:

Programme Goal 1: To build students’ knowledge of the theory and practice of strategic management and related business areas.  

Apply knowledge of strategic management that is rigorous and relevant to today’s business environment.

Acquire, analyse and apply business information to identify and resolve of strategic and operational business problems.

Programme Goal 2: To expose students to the analytical skills and tools to design and implement appropriate competitive strategies.  

Draw upon existing and/or original research to inform the business decision-making process.

Undertake a detailed analysis of a contemporary business situation to assist in the identification of a viable course of action.

Programme Goal 3: To develop students’ cultural and ethical awareness  

Demonstrate an ability to work in culturally-diverse teams.

Reflect on the ethical implications of business decisions and propose solutions beneficial to the business as well as society.

Programme Goal 4: To develop students’ leadership and management capability  

Demonstrate an ability to communicate business issues effectively through reports, presentations and discussions.

Demonstrate decision making and problem solving skills.


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