This part-time course is taught via twice-weekly evening classes and is suitable for marketing professionals looking to deepen their digital knowledge and broaden their skill set. It is also suited to professionals currently working in the digital industry who wish to improve their managerial skills and gain further strategic insights.
The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace.
Specific objectives of this course are:
- To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
- To develop a thorough understanding of how digital technology can be used to improve the effectiveness and efficiency of marketing at all stages of the business value chain.
- To develop practical skills in applying digital technologies such as online advertising, social media marketing, CRM systems and web data analytics in running the modern business
- To combine theory and practice in all aspects of digital marketing so as to be of significant value to employers immediately upon completion of the course.
The course is also offered as a one year full-time option.
Minimum Years of Work Experience Required
Part-Time Programme Duration
Based on class of 2017/18
68% / 32%
International class %
The Smurfit Experience
Want to find out more? Watch the videos below to gain deeper insight into the programme and campus life.
Masters Open Evening November 2018
UCD Smurfit Executive Development Centre, Blackrock Campus
MSc Information Webinar November 2018
UCD Smurfit School on Tour in Vietnam, Japan & India
Ho Chi Minh, Hanoi, Tokyo, Delhi, Pune & Mumbai