The MSc in Digital Marketing at UCD Michael Smurfit Graduate Business School definitely prepares every student for the digital transformation needs that businesses require in a globalized world. The course offers an excellent variety of modules delivered by high-quality lecturers which give students the tools to apply them through course projects that involve digital strategies for real-world business problems. Digital is not an option anymore for businesses, it is a strategic solution for the business of tomorrow. This course offers a unique learning experience along with constant personal service and support from UCD Staff and Faculty.

The MSc management course gives you a strong foundation in Business management studies. The joy of discussing subjects like economics, corporate finance , strategy and marketing within a multicultural student and teacher community is unparalleled. The Smurfit experience is world class because it’s not limited to just the classroom. I learned just as much outside. Be it via giving speeches in the Smurfit Toastmasters club, attending the Global Leadership Programme or even playing tag rugby with my classmates. These experiences have led me to believe that the MSc management course and the UCD Smurfit Community help create an environment that encourages curiosity and rewards initiative.

The MSc International Business gave me the possibility to understand international firms’ best practices to gain competitive advantage. I particularly appreciated its holistic and practical approach. Not only I had chance to work in project groups with people from all around the world, but I could also get in contact with multinational companies headquartered in Dublin. This combination is the key if you are eager to kick off your international career. I was part of a great group of friends and today we are all working for big corporates. If I look back, my experience in the MSc International Business was more than positive.

I chose the MSc in Finance as it offers well designed core modules that combine both financial theory and application to real-world situations through multiple projects using industry leading software such as Bloomberg Terminals, MATLAB. The course is taught by world-class academics with extensive professional experience and the cultural diversity of my classmates allowed me to understand different working styles in an international environment. I am thankful to UCD for bundling vast knowledge in a short span that gave me an employability edge and helped me secure my current role at PwC. Overall, I would highly recommend this course for anyone who is eager to grow a career in Finance.

My time at Smurfit and in the MSc International Business programme really gave me the foundations for an exciting career in Business Development. The modules that were taught across the three semesters broadened my horizons in relation to the latest updates in the world of business and gave me the tools to analyse and understand the changes around us. One of my favorite modules was Cross Cultural Management, where our professor really stressed the importance of the society we lived in and all the underlying behaviors that make up each of our personalities and how we interact in a global environment. This really helped me understand my global cohort better and has helped tremendously when I speak to my customers across the Emerging Market region. I definitely recommend this course as it has allowed me to develop as a person, network with some of the top companies all over the world and put me in touch with some of my closest friends.

The MSc Digital Marketing course at UCD Smurfit School provided me with a fundamental set of critical thinking and analytical skills to fulfil my current role. The practical element of the final project acted as a superb alternative to years of experience often demanded from graduates in our field. During the project, I exercised my skills of market research, digital strategy, branding, analytics and SEO that I acquired earlier throughout the year while also expanding my network of connections in the professional landscape.

The MSc in Management course gives a solid theoretical foundation with an overview of different disciplines in management studies. With a non-business background and desire to maneuver my career trajectory, this course assisted me to leverage on a field of interest while I worked around everything from economics, accounts,  to supply chain and marketing. Throughout the course, I had various assignments to evaluate and interact with real-time company data whilst recommending insights on the subject. Moreover, in the final semester, the business simulation project culminates all the learnings while you compete to survive in a mock-up business world and evaluate your decisions based on company finance, HR, marketing, pricing, market demographics and so on. Additionally, UCD Michael Smurfit promotes your holistics development in leadership, literature, soft skills and not to forget the extremely diverse and multi-cultural dynamic in your classrooms.

I'm genuinely grateful to have experienced the high quality of teaching at UCD Smurfit School while pursuing the MSc in Digital Innovation. I truly appreciated the course's interdisciplinary character that asks students to assess innovations and their impact on business and society from different perspectives. Being aware of the complexities of technological change helps me a lot in my new role as a digital strategy consultant. In addition to this, the collaborative culture shaped by supportive and inspiring people makes Smurfit an excellent place to study, one I can highly recommend to everyone.

"It was a privilege for me to pursue my Masters at the prestigious UCD Smurfit School. My time at UCD Smurfit School not only exposed me to the quality and expertise of the faculty, but to an internationally diverse learning environment.  The structure of the course met my expectations and complemented my existing engineering undergraduate degree.  The lecturers and other staff at UCD Smurfit School were friendly and helpful and made the transition to studying abroad in a new country a wonderful experience. I would recommend UCD Smurfit School for a transformational experience and a great study abroad choice for students."

"The Smufit MBA not only changed my perspectives on business, but also on myself as a person.  Through the classroom interactions and PPD programme I learned about team and group dynamics and the personality types that drive people to interact the way they do.  More importantly, I learned how I fit in those dynamics.  To me, this was invaluable information as the people part of doing business is often the most important."

"I chose to study at UCD Smurfit School, as the course curriculum offered a hands-on learning approach through practical applications of theories taught in class. Also, the opportunity to do live projects with renowned companies provide to be an invaluable experience"

"I am truly grateful to have been a student at UCD Smurfit School and to have gained such valuable experience while studying Human Resource Management. My course enabled me to acquire an all encompassing foundation in Human Resource Management and to quickly understand various HR structures. Moreover, small classes, excellent lecturers and a great learning environment all added to the unique experience I had while studying at UCD Smurfit School.  I can genuinely recommend this excellent School and especially the MSc in Human Resource Management course."

This course is a unique combination of modules covering business fundamentals along with extensive coverage of trends and developments in the ICT industry. It definitely helps individuals to develop outlook and knowledge to strategise, manage and deliver transformation and innovation in an ever-changing digital landscape.

"I chose to study at UCD Smurfit School due its great reputation and strong network base with a wide variety of companies across Ireland."

"I am now an Account Manager at Qsoft Vietnam, a software outsourcing company in Vietnam with 100+ employees. Originally I graduated with a Bachelor of Computer Science with a strong technical background. I have acquired business knowledge, communication skills, international experience and a business network throughout my studies at UCD Smurfit School on the MSc iBusiness - Innovation through ICT course. With the knowledge, experience and skills I have gained, I am doing very well in fulfilling my responsibility as an account manager. I got my new job only one month after coming back to Vietnam. Without the opportunity that UCD Smurfit School gave me, I would not be able to achieve this. UCD Smurfit School was the best experience for me. Friendly classmates, eminent professors, kind-hearted staff, an intimate campus and a beautiful apartment, all contributed to my dream and remain indelible in my memory."

"Having graduated from a University in Moscow, I immediately started researching MSc courses offered by graduate business schools across various countries. The MSc in Finance at UCD Smurfit School matched my interests in the financial domain perfectly. The course was even more comprehensive and enjoyable than I expected. The academic and consulting experience of the faculty provided a world class learning environment. I would highly recommend the course to all those who are interested in financial markets and would like to pursue a career in investments"

"I heard about UCD Smurfit School from some UCD Smurfit School alumni in my country, Vietnam. Besides its international recognition as one of 100 leading business schools in the world, I also chose to study in this school because of its reputation for a dynamic international studying environment and prestigious lecturers.  Studying at this university has been rewarding and I am proud to have graduated from here. The core modules of the course offered me a solid foundation in different aspects of marketing management such as strategic planning, marketing communications planning and marketing research, while optional modules facilitated more in-depth study of my main interest area of brand management.  The knowledge I have gained from this course allows me to undertake marketing planning tasks more efficiently in my current position. Moreover, the variety of marketing projects that I had to take on during the course equipped me with a wide range of hands-on and practical experience, which will be very useful for my current role as a marketing assistant and my career as a brand manager in the future. Finally, being immersed in an internationally diverse studying environment with students from different cultures was a great personal and professional experience for me. My social life is enriched with many international friendships from my class. Also, the exposure to various mind-sets and viewpoints during the course still helps to facilitate my adaptation into the multi-cultural working environment of my company, and improve my skills in dealing with international partners.  Overall, I have thoroughly enjoyed studying for a marketing degree and look fondly upon my time at UCD Smurfit School. I highly recommend this course to anyone wishing to benefit from a wellrounded student life with exceptional courses, excellent lecturers, and a uniquely diverse academic and social environment."

"The UCD Smurfit School MBA gave me the opportunity to be part of an experienced cohort of classmates. The UCD Smurfit School MBA has an international focus that is apparent from a number of aspects of the course – the international trip to an emerging markets country and more than 50% of the class being from outside Ireland. The MBA also gave me confidence to be part of MBA clubs and to organise and lead events in the Dublin region. The MBA experience has certainly helped me broaden my horizons both in terms of thought process and career opportunities."

"One year studying at UCD Smurfit School was the most amazing year of my life. The excellent academic environment makes students feel comfortable to enhance their knowledge, skills and personalities. I had opportunities to be actively involved in not only the lectures, but also dynamic cultural and sport activities during the school year. The course undeniably enabled me to have a comprehensive approach to problems at work and more assurance to accomplish my professional goals. I would recommend the MSc Strategic Management & Planning course and UCD Smurfit School."

"It was a privilege for me to secure admission to pursue an MSc in Management with adequate financial assistance (MSc Regional Merit Scholarship) at UCD Smurfit School. I am extremely delighted that I got a chance to study with highly motivated and industrious graduate students from different backgrounds and cultures in an ideal mini-international-business world. The eminent faculty and the emphasis placed on general management orientation and rigorous research methodologies certainly brought out the best in me, which helped me to achieve outstanding scholastic records. Recently, I have secured a job with Ernst and Young as a Financial Assurance Associate and will be doing ACA along with this, which will take me to the next level of professional qualification. I certainly recommend UCD Smurfit School to any aspiring graduate based on the breadth and depth of the courses coupled with a stimulating research environment it will be the right mix for seminal work and pioneering business studies."

"The CEMS MIM at UCD Smurfit School has been an intensive and valuable experience on both a personal and professional level. I was very much able to appreciate the benefits that the course offered - a group of like-minded and ambitious students from all over the world created a culture of mutual reinforcement and openmindedness.  The environment was challenging and demanded engagement in academic business topics, internships and practical business projects. Professional skill development such as presentation skills and negotiation skills were also part of a steep learning curve. The latter was one factor in my decision to found my company, Coindrum, which quickly proceeded to receive angel investment by a major industry player."