MSc in Digital Marketing

Overview

Our vision is to deliver a program that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure our content reflects the latest research and real-time best practices. We also leverage our strong networks and advantageous position in Dublin, the thriving tech hub of Europe, to bring digital experts from some of the world’s leading technology companies into the classroom.

We recognise that digital marketing requires a technical skill set, and we take a hands-on approach throughout the curriculum to ensure our students hone the practical skills demanded by the industry. Students will learn the tactical approaches to optimise search engines and generative AI algorithms, customer analytics, cookieless digital tracking, eCRM, B2B sales, social media and more, alongside timeless marketing strategy. The programme culminates not in a traditional master’s thesis, but in an extensive summer consulting project where students work together on a live brief from a real client. Open to graduates with a background in digital marketing, and to those who are completely new to the field, we are eager to welcome anyone who has the ambition to be a leader in the digital space. 

Scholarships and Awards

• The Regina Angela Scholarship in Marketing will be awarded to one student from Ireland who has been accepted on the MSc Marketing /Digital Marketing /Marketing & Retail Innovation or the MSc in Marketing Practice programme at UCD and who is in financial need and requires support to complete their Masters. The scholar will receive 100% towards the tuition fee.
• UCD Smurfit Scholarships offer a life-changing opportunity to prospective students. By offering merit-based scholarships, we recruit the highest quality students from across the world; while our financial needs based scholarships put a Masters within reach for a number of ambitious students each year.