Consumer Market Monitor

The Consumer Market Monitor is a service provided by UCD Michael Smurfit Graduate Business School in collaboration with the Marketing Institute of Ireland.  It is designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketers and the wider business community.
 
It is based on a compilation of data from the Central Statistics Office (CSO), Central Bank, the European Commission, and other secondary sources. The added value rests in the fact that the information is brought together in a single location and presented in a way that is easy to interpret and use for market analysis and sales planning.

It starts by reviewing consumer confidence which has a key influence on the level of spending in the market. It then reviews consumer expectations with regard to future purchases of big ticket items including houses, cars and home improvements. This is followed by a review of actual spending, saving, and borrowing of various types. It then provides information on retail spending in total and for several major product categories

Pictured left is the author of the monitor Mary Lambkin, Professor of Marketing at UCD Smurfit School, and Tom Trainor, Chief Executive of the Marketing Institute of Ireland.

Q4 2016 Report

Q4 2016 Report

Consumer spending in Ireland takes a Brexit hit

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Q2 2016 Report

Q2 2016 Report

Consumer Spending In Ireland Unaffected By Brexit

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Q4 2015 Report

Q4 2015 Report

Strong consumer economy growth back to 2007 levels

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Q3 2015 Report

Q3 2015 Report

“Big ticket” spending – new cars, homes and furniture driving miraculous economic recovery 

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Q2 2015 Report

Q2 2015 Report

The consumer economy is now recovering rapidly

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Q1 2015 Report

Q1 2015 Report

Strong consumer confidence has begun to feed through into consumer spending

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Q3 2014 Report

Q3 2014 Report

The Central Bank projects an increase of 1.4% in volume of consumption for 2014, and a slightly stronger growth of 1.6% for 2015

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Q2 2014 Report

Q2 2014 Report

Conditions facing Irish consumers have been very tough over the past six years.

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Q4 2013 Report

Q4 2013 Report

There were some signs of recovery in 2013.

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Q3 2013 Report

Q3 2013 Report

 Over the the past five years Ireland has seen a decline in disposable income.

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Q2 2013 Report

Q2 2013 Report

Some recovery is expected for the remainder of this year due to a gradual improvement in labour markets.

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Q1 2013 Report

Q1 2013 Report

Borrowing levels reducing steadily.

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Q4 2012 Report

Q4 2012 Report

Unemployment remains high and rising costs are putting ever-increasing presure on cash-strapped consumers.

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Q3 2012 Report

Q3 2012 Report

Ireland on a par with the lowest point of the financial crisis in 2008/2009.

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Q2 2012 Report

Q2 2012 Report

It is likley that Irish consumer confidence will remain well below historical averages.

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Q1 2012 report

Q1 2012 report

Consumer spending actually rose.

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Q4 2011 Report

Q4 2011 Report

Consumer confidence recovered in the first half of 2011. 

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Q3 2011 Report

Q3 2011 Report

Consumer confidence weakened again in the third quarter of 2011. 

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Q2 2011 Report

Q2 2011 Report

Anxiety about the IMF bailout and the December budget is affecting Irish consumer confidence. 

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Q1 2011 Report

Q1 2011 Report

The remainder of 2011 is expected to remain challenging for the retail sector. 

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Q3 2010 Report

Q3 2010 Report

Household credit peaked in November 2008, and has been declining at a consistant pace since then. 

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Q2 2010 Report

Q2 2010 Report

Consumer spending was a consistently downward trend during 2009. 

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Q1 2010 Report

Q1 2010 Report

The flow of household credit was negative for nine out of the twelve months of 2009. 

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