The Consumer Market Monitor is a service provided by UCD Michael Smurfit Graduate Business School in collaboration with the Marketing Institute of Ireland. It is designed to track key indicators of confidence and activity in the Irish consumer market as a resource for marketers and the wider business community.
It is based on a compilation of data from the Central Statistics Office (CSO), Central Bank, the European Commission, and other secondary sources. The added value rests in the fact that the information is brought together in a single location and presented in a way that is easy to interpret and use for market analysis and sales planning.
It starts by reviewing consumer confidence which has a key influence on the level of spending in the market. It then reviews consumer expectations with regard to future purchases of big ticket items including houses, cars and home improvements. This is followed by a review of actual spending, saving, and borrowing of various types. It then provides information on retail spending in total and for several major product categories
Pictured left is the author of the monitor Mary Lambkin, Professor of Marketing at UCD Smurfit School, and Tom Trainor, Chief Executive of the Marketing Institute of Ireland.