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Core announces UCD Smurfit School Alumna Chloe Barton & colleague Ciara Brennan from AIB as winners of the 2018 Cannes Young Lions ‘Core Young Marketers’ prize

  • Date: Tue, May 1, 2018

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Chloe Barton (pictured left) and Ciara Brennan (on the right) from AIB have been named as the winners of the ‘Young Marketers’ category of IAPI’s Cannes Young Lions Competition 2018 which is sponsored by Core, Ireland’s largest marketing communications group.

Chloe is a graduate of the MSc Marketing 2012 at UCD Smurfit School. She works as Brand Engagement Manager at AIB.

Chloe and Ciara worked as a team to create their entry for the competition, will now travel to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’ contest, competing against the best young creative marketing talent from over 100 countries. Upon arriving in Cannes, they will have just 24 hours to answer a brief set by a non-profit organisation.

The Cannes Lions Festival is an eight-day long international festival of creative thinking, digital innovation, education and networking. Attended by nearly 20,000 delegates from all over the world, it is the benchmark for the very best in global creativity.

The ‘Young Marketers’ competition is an opportunity for the brightest professional minds working in the industry to demonstrate their strategic thinking and creative approach to solving important marketing challenges. Core recognises that creativity is not simply reserved for agencies - it’s at the heart of clients’ businesses too.

A host of entries were submitted to the competition from a range of client companies in Ireland and the judging panel consisted of:

  • Shane Doyle, Group Strategic Director, Core
  • Rory Hamilton, Executive Creative Director, Boys and Girls
  • Emer Howard, Creative Director, Ringers
  • Enda Falvey, Franchise Section, Dept of Housing, Planning and Local Government
  • Dave Bass, Strategic Marketing Director, Kerry Foods

A team of twelve Young Lions in total will travel to Cannes with IAPI, representing the best young creative talent in Ireland in the areas of marketing, media, social media, PR, print and film.

Shane Doyle, Group Strategic Director, Core, says:

The ‘Young Marketers’ prize recognises that creativity is no longer simply reserved for agencies - it’s at the heart of clients’ businesses too. International research proves that creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share. This process begins and ends with the client and Core believes that great work really does start with brave and imaginative clients.

The even better news is that standard of entry for the ‘Young Marketers’ competition this year was extremely high, illustrating the wealth of creative potential of Ireland’s young marketers. Core is absolutely delighted to be in a position to support the next generation of marketers to unleash their creative thinking.”

Mark Doyle, Head of Brand Engagement at AIB, says:

“Everyone here in AIB is really delighted for Chloe and Ciara and the award is a huge testament to the hard work they’ve put in.  It’s absolutely fantastic news for the AIB Group Marketing team and highlights the journey we’ve been on over the last number of years and the talent that we’ve built up on the team.  I’m sure they will do us proud in Cannes and best of luck to everyone on Team Ireland”.

Chloe Barton and Ciara Brennan, winners of the Young Marketers competition, say:

“We are delighted to be Young Lions this year and representing AIB at the Cannes Lions event. Working on a brief which encompassed collaboration between AIB and encouraged us to think both strategically and creatively. We can’t wait to travel to Cannes to see as much of the Festival of Creativity as we can and we’re looking forward to representing Ireland against international competitors!”

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