Privacy Statement - UCD Smurfit School Website


University College Dublin has published this Privacy Statement to demonstrate our firm commitment to the privacy of users of our Website. It applies to the use of your personal information (also known as ‘personal data’) by UCD Michael Smurfit Graduate Business School through the viewing or use of its main website (

The purpose of this Privacy Notice is to tell you what information UCD Michael Smurfit Graduate Business School collects from you through the viewing or use of, how and when it may be collected and what happens to it. For the purpose of this Privacy Notice, "we", “our” and "us" refers to UCD Michael Smurfit Graduate Business School.

Personal Information is any personal identifiable information, such as your name, email address, home or work address, telephone number, or online identifier, which can directly or indirectly identify you. We refer to it as "Personal Information" here.


When do we collect information about you on our website and digital channels:

Any information you provide is not made available to any third parties, other than those working with the University on normal University business and is used by the University only in accordance with the purpose for which you provided the information and will only be retained for as long as required for the purpose. Such service providers may be based outside the European Economic Area (“EEA”).


Why we collect your personal information

We collect and use your Personal Information because it is necessary to obtain certain details including Personal Information from you in providing you with the service you have requested and it is in our legitimate interests in the course of operating our business, including:


How we use your information collected via our Website

We use your information for providing you the Services that you have requested from us, as referred below:


How long do we store personal information for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, and the purposes for which we process your personal data.


Access and Rectification

Under General Data Protection Regulation (GDPR) you have a right to have incorrect or incomplete data corrected or erased by the University. You also have certain rights to obtain a copy of your personal data held. If you become aware of any inaccuracy in the personal data you have supplied to us, please let us know and we will update our records accordingly. You can do this by emailing



We take appropriate physical and technical security measures, including staff awareness training to maintain the security of personal data supplied to us and we review these measures regularly.



This Privacy Statement explains the privacy policy that UCD Michael Smurfit Graduate Business School has adopted for its website. However, in legal terms it shall not be construed as a contractual undertaking. UCD Michael Smurfit Graduate Business School reserves the right to review and amend this Statement at any time without notice and you should check this page regularly to view the most up to date Privacy Statement.


Further Information and Contact Details

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