November 30th: Niall FitzGerald, KBE, presented his lecture and challenged students to think about their views with a talk on “Ten Ways to Commit the Perfect Brand Murder” at UCD Michael Smurfit Graduate School of Business.

Drawing on his vast experiences in Unilever, Niall addressed a range of issues particularly important to students embarking on a career in marketing. “Forgetting that brands are owned by consumers”, “Falling in love with your own reputation” and “cynical exploitation of causes” were seen as key contributors to the death of brands.

This talk is one in the number of “Dean’s Speaker Series” which invites prominent speakers to address the Business School students. Niall is a UCD Lochlann Quinn School of Business Alumnus of the Year winner (2012).